What is SEO?
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to your website by ensuring that your website is showing up organically in the search engines when someone searches for the services you provide.
Your website design has little practical value if potential clients cannot find your website amid the sea of online competitors. That's why having a site that is properly optimized is so important. While at first glace SEO may appear to be a simple task, the truth is it's much more complicated than it appears. SEO takes multiple factors into account. It doesn't just have to do with the keywords of your website, but also looks at your site's coding and architecture, domain authority, content copywriting, internal and external links, and local search.
All Build Your Firm Websites come with SEO inlcuded at NO extra charge.
Why Does SEO Matter for Accountants and CPAs?
97% of consumers turn to the internet to find local businesses. Without SEO, they likely cannot find yours.
79% of people place an equal weight on online reviews as they do personal, word-of-mouth recommendations.
Without SEO you're website isn't doing the work it could be. That's like paying an employee who doesn't show up to work.
How Does SEO Work?
In order to do SEO right it takes considerable planning, knowledge, work and time to deliver results.
Search engine optimization is mostly technical in nature, combining source code programming with business marketing, website architecture, visual presentation, persuasion copywriting, and some other disciplines woven into one to attract more prospects and visitors. Proper SEO is a labor-intensive and detail-oriented process and not something most accounting firms should try to tackle on their own if they want it done right.
Long story short, there is not a quick fix to SEO. It requires using a knowledgeable SEO professional who can assure the site is optimized in all areas that matter. At Build Your Firm, we're leaders in Search Engine Optimized websites exclusively for the accounting industry.
Our SEO Services For Accountants
Proven SEO Results
At Build Your Firm we've been building search engine optimized website for accountants since 2003. We were founded by an accountant and have SEO strategists on staff to ensure that the SEO is done right and done well. We use real, tactical strategies to SEO that we know are proven to work. SEO isn't something that can happen overnight. We understand the process it takes and are committed to making it happen.
SEO best practices are constantly changing which means the SEO on your site needs constant attention and maintenance in order to remain effective. In addition to our keyword research and copywriting, we also employ other helpful strategies like link building, sharing best practices for local SEO, integration of blogs, and access to our Content Library (with over 400 accounting and tax articles for you to use for content marketing.)
Never an Extra Charge
SEO is included with every package because we truly believe your website should be easy to find in the search engines. If it's not, then what's the point? We optimize every single one of our clients' websites at no additional charge.
What Our Clients Are Saying
"BYF did a wonderful job on my website. They were very helpful and it was very easy. In the first month the site already covered the fees."
Michael DiPede, CPA
"My websites are in the top of the search engines. Thank you!"
"Looking at my previous website versus my new one with Build Your Firm, I've gone from page 9 to page 1 of the search engines. Leads are pouring in."
Adian Professional Corporation, CPA, CA
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