Client FAQs

How do I send out my newsletter?

Login to the Client Resource Area to access the newsletter dashboard. Download the instructions provided to get you started.


How does the file sharing tool work?

1. Your client registers on your website

2. You go to your website, login to the file transfer system, and approve the registration. You’re now ready to start transferring files.

Login to the Client Resource Area to download detailed instructions.


How do I login to the Client Resource Area?

Login here by entering the username and password you received in the email announcing your site was live.


How do I make changes on my website?

Email website changes to your Website Consultant or call our office at 888-999-9800 ext. 2 and speak to any member of the Website Development Team to discuss your changes.


Premier Website FAQs

What is a Premier Website?

A Premier website is a general accounting website. This website will highlight all your accounting services to help you to grow small business clients.


Who is the Premier Website best for?

Premier - for those accountants who want a professional general accounting website. The Premier website includes full search engine optimization and useful client retention and acquisition tools. Features include: email newsletters, file sharing tool, tax center, three additional accounting service or industry pages of your choice, unlimited email accounts, add your logo, online accounting, online payroll, integrating social media and much more. The website will highlight your accounting services, specialties and expertise.


Niche Website FAQs

Does a niche website come with every thing the premier website does?

Yes, our niche website will focus on your industry/service and include all the tools and features of our premeir websites.


Why choose a Niche Website?

Niche - for those accountants who want to focus on developing a specialty or niche. Our Niche Website service is designed to help you build a particular niche within your accounting practice, and gradually improve the quality of your clientele by attracting higher value clients. A niche website allows you to brand your accounting firm as being the expert in an industry or service you choose. Examples include: QuickBooks, Healthcare, Dentists, CFO Controllership, Estate & Trust, Payroll, Forensics, IRS Tax Resolution, and many more. We can help you grow any niche.


Custom Website FAQs

Will a custom website have all the tools and features BYF offers?

Yes, our Custom Website offers you our highest level of website including all the client retention tools and features BYF provides.


Why choose a Custom Website?

A Custom Website is best for those accountants who want a more branded and customized general accounting website to highlight their practice. This custom website comes with many customized features like logos, photography, content written for your accounting practice, branding of your practice, greater visual impact, recruiting Pages and Forms (if needed), custom logo, photography, colors, fonts etc., slider animation. The Custom Website also comes with all the features of all of our websites; full search engine optimization, useful client retention and acquisition tools.


BizPayO FAQs

Is BizPayO™ Payment Portal secure?

Yes, it is very secure. BizPayO™ Payment Portal is hosted on an encrypted server by a 256 bit secure SSL (Secure Socket Layer) certificate. When someone goes to the payment area, they are immediately directed to the https version of the site. This ensures that all communication will go through the Secure Socket Layer and therefore all communication is encrypted as it passes through the internet.

BizPayO™ Payment Portal is not storing any of the financial data.


Is there an application that I need to fill out?

Yes. The electronic application only 1-2 minutes. We have no involvement in the underwriting process. Some accounts may not be approved.


What is BizPayO?

BizPayO (Business Payments Online) is designed for service businesses who want to accept electronic payments but don’t want to absorb all the processing fees themselves. It allows you to recover 3rd party processing fees when accepting electronic payments (charge card and eCheck). If BizPayO is used correctly, it should cost you little to nothing to accept electronic payments. This can translate into thousands or tens of dollars in annual savings.


How is BizPayo different than others?

BizPayO allows you to recover 3rd party processing fees by presenting a unique e-payment page to your customers which encourages rapid payments to you. If you already accept electronic payments, BizPayO allows you to recover the 3rd party fees. This technology allows you to control the amount of fees you want to recover by setting either a surcharge or convenience fee for charge card payments.


I already accept Credit Cards – why do I want BizPayo?

So you no longer have to absorb all the 3rd party processing fees that you are paying to your charge card processing company now. This can translate into thousands or tens of dollars in annual savings. BizPayO provides the technology that allows you to recover these fees by setting either a surcharge or convenience fee for charge card payments. BizPayO works best when used in conjunction with accepting eCheck on the same e-payment page as charge card.


How much does it cost?

If used properly, all costs shown below will be recovered using the BizPayO technology.

Credit Card = 2.99%

(able to charge a convenience fee or surcharge to recover costs)

ACH/eCheck = .89%


When will money hit my account after I get paid?

The moment a customer pays you, you will be notified via email. Funds from that payment will hit your account within payment industry guidelines, typically 2-3 days for charge card, 4-6 days for eCheck.


Can BizPayO help me lower my accounts receivable and get more control of cash flow?

Yes. We will provide you with a secure payment link which you will use to get paid. You can use this link on your website, in emails and with your billing software. You should use this all the time to reduce old accounts receivable and to get paid quickly on current work. Our training videos will show you how to set this up easily.


Is the application and set-up easy?

Yes. It will take you about 4-5 minutes to complete the electronic application. We will then confirm receipt and remain in touch during the underwriting process, which typically takes 3 business days. Once that is complete we will provide you with access credentials and training so you can easily set it up correctly.


Hosting Packages FAQs

Which hosting package is right for me?

Our professional hosting level is a great option if you are looking for a website that has full search engine optimization, hosting, emails, and all the client retention tools needed. It is perfect for a smaller practice.

Our platinum hosting level is a great option if you want everything the professional level offers but you

  need extra users and storage with your File Sharing Tool (up to 7 users and 4 GB)

  would like CPE online classes

  would like to use the BizPayO payment processing tool

  would like to get a one year ROI guarantee

Our platinum hosting level is perfect for larger practices.


What do I get at the Platinum Level?

You receive everything the professional level offers plus four extra features:

1) More Users and Storage with the File Sharing tool (up to 7 users and 4 GB of storage)

2) BizPayO payment processing tool to get paid faster

3) 24 hours of CPE classes online (many topics to choose from)

4) A one year ROI guarantee! Whatever you spend with us for one year, if you don't get back in new clients, we will refund your money.


Can I get the Platinum Level later?

Yes, you can upgrade to our Platinum Level hosting package at any time.


What do I get at the Professional Level?

You receive all the bells and whistles that our websites are built with; full SEO, File Sharing Tool (up to 3 users and 1 GB), Email Newsletters, Communication Tool, Emails, Hosting - click here for more details


Do they both come with Search Engine Optimization?

Yes, every website comes with full search engine optimization built in!


Website Types FAQs

Which type of website is best for me?

This depends on what type of accounting services you offer and what type of clientele you wish to grow:

  If you wish to gain all types of small business accounting clients then the Premier Website will work best for you. This is our general website that will highlight all of your accounting services. Included but not limited to: QuickBooks section, Incorporation section, lists all your accounting services for businesses/individuals, SEO, file sharing, email newsletters.

  If your practice only offers one industry or service or you with to increase your clientele with this one particular industry/service and you already have a general (premier) website then the Niche focused website will work best for you. This website will highlight only one industry or service.

  If you wish to have a completely unique branded custom website that will highlight all your accounting services; then the Custom website is the best option for you. This website will have your own feel, custom look, custom photos, custom writing, custom logo, and much more.


What is the difference between these websites?

Each type of website is built with a different focus for SEO, accounting services, focus, etc.

Premier - general website featuring all your accounting services

Niche - focuses on one industry/service

Custom - completely customized website featuring all your accounting services


Why would I need a Niche website?

If you offer only one industry or service within your accounting practice or you wish to grow only one industry or service within your accounting practice.


Why would I need a Custom Website?

If you want a website that offers more customization than our premier website. This website will give your company a completely unique look while highlighting all your general accounting services and your niche services.


Will the Premier Website work for me?

It is the best option if you wish to highlight your accounting practice with all of its services and industries offered. It has no set up fee.


Which websites have a set up fee?

Our Niche websites and Custom websites have a one time set up fee.

Niche Websites range from $500 - $1,250

Custom Websites are $1,250


Which websites have a contract?

None of our websites have contracts.

What is the monthly fee?

The monthly fee is dependent on which Hosting Level you chose:

Professional - $83.33

Platinum - $99.95


Do you offer a free trial?

Yes, all of types of our websites have a free trial on the monthly hosting fee:

  30 days if you pay monthly by credit card

  60 days if you pay monthly by ach/electronic banking.


General Questions

What is pay per click (PPC) advertising?

Pay per click or Ad Words is internet advertising in which an advertiser pays the search engine each time their ad is clicked on. The ad appears when the user types specific keywords into the search engine. Search engines use a bidding model to determine the click costs for a particular keyword, i.e. Atlanta CPA.


Why should I choose Build Your Firm instead of another provider?

BYF offers you the best overall value accounting website. Build Your Firm provides traffic building search engine optimization on all of our websites; we have the best customer service, professional sites and personalized custom content with a wide variety of website features including an email newsletter, file sharing tool, tax center and more.

You will receive the most comprehensive website package with the most features at the best price. No contract or upfront fees (Premier Website)

We also include full service maintenance & website hosting at our fully managed data center that offers a 100% uptime guarantee and nightly backups.

And one final note...we answer our phone. When you have a problem, a question, or need a change to your website, give us a call or send us an email. We'll take care of it. It's that simple.

In a nutshell we build your website, market it and maintain it.


Which website type should I go with? Premier? Niche? Custom?

Premier - for those accountants who want a professional general accounting website. The Premier website includes full search engine optimization and useful client retention and acquisition tools. Features include: email newsletters, file sharing tool, tax center, three additional accounting service or industry pages of your choice, unlimited email accounts, add your logo, online accounting, online payroll, integrating social media and much more. The website will highlight your accounting services, specialties and expertise.

Niche - for those accountants who want to focus on developing a specialty or niche. Our Niche Website service is designed to help you build a particular niche within your accounting practice, and gradually improve the quality of your clientele by attracting higher value clients. A niche website allows you to brand your accounting firm as being the expert in an industry or service you choose. Examples include: QuickBooks, Healthcare, Dentists, CFO Controllership, Estate & Trust, Payroll, Forensics, IRS Tax Resolution, and many more. We can help you grow any niche.

Custom - for those accountants who want a more branded and customized general accounting website to highlight their practice. This custom website comes with many customized features like logos, photography, content written for your accounting practice, branding of your practice, greater visual impact, recruiting Pages and Forms (if needed), custom logo, photography, colors, fonts etc., slider animation. The Custom Website also comes with all the features of all of our websites; full search engine optimization, useful client retention and acquisition tools.


What do you get?

The Best Overall Accounting Website encompassing many features all included in a Low Price.

A quick and easy development process

A fully search engine optimized website

Professionally written content highlighting your accounting services, specialty services or industries your work with, expertise, images, and client retention tools

All graphics for the website

Website hosting

Emails for your entire office

Regularly updated and maintained website


Will my website be different than everyone else's?

Yes, every site we develop represents your accounting practice. All of our website options are personalized to your accounting office, accounting services, style and industries your work with. We customize each site to reflect your practice...this is not a cookie cutter site.

Our websites are completely customized to your specific accounting practice or niche, newly written copy, newly built site.


Will my site rank high in the search engines?

Yes. All of Build Your Firm's websites are built fully Search Engine Optimized - No Extra Fees. True SEO can take time for you to reach a high ranking. In a crowded market (bigger cities) it can take from 6 to 12 months.


Do people really look for accountants on the internet?

Absolutely! And it's easy if you know how to capitalize on the internet to acquire new clients. Build Your Firm can help you do just that. Our website consultant will use the most current website development techniques that will improve your internet presentation. If you are not acquiring new clients from the internet now, you are missing a major opportunity.


How long will it take to get ranked in the search engines?

It typically takes 6-9 months for a website to be ranked organically in the search engines. Smaller markets tend to take less time (3-6 months). In order to guarantee your site appears in the page results for keyword searches from the beginning, we recommend that you also set up a Pay per click advertising campaign. Pay per click advertising starts working in days, not months.


Will I get leads from my website?

Yes, all of our websites are built with search engine optimization. So that, gradually over time, your website will be easy to find in the search engines. And because it is easy for small business owners to find your website in the search engines, our websites will generate leads for your practice.


Can you provide testimonials?

Yes, you can read or listen to testimonials on our website, simply go to this link BYF Testimonials. If you are still not convinced, give us a call and we will put you in touch with people who have participated in our programs.


How do I get started?

Simply go to this link Website Sign Up and fill out the free trial order form.


Do you have a money back guarantee?

Yes if you choose our Platinum Hosting Level we are offering a one year ROI guarantee!

If you choose our Professional Hosting Level, there is not a guarantee however you do get to try us out with a free 60-day trial! We bill on a month-to-month basis so you don't have to worry about losing a year's worth of payments if you decide to cancel. If you're not satisfied, cancel at the end of your trial period (or at any time).


How can I join your email newsletter list?

Simply click on the link below to fill out the form...

Link to Newsletter


Who owns the website if I cancel?

BYF owns the website and the website content if you cancel. The website is non-transferable under the terms of our agreement. However, we encourage you to own the domain name.


Free Trial & Payments

How long is your free trial period?

Our most popular is our 60 day free trial. The 60 day free trial requires that you pay by ACH. We also offer a 30 day free trial if you opt to pay by credit card.


What is the cost?

This depends on which website and hosting option you choose.

  Our Professional Hosting Level is $83.33/mo.

  Our Platinum Hosting Level is $99.95/mo.

  Our Niche Websites has a set up fee ranging from $500 to $1,250 depending on the scope of the project. Then the monthly hosting fee chosen will apply.

  Our Custom Websites has a set up fee of $1,750. Then the monthly hosting fee chosen will apply.

  Our Premier (General) Accounting Website has no set up fee.


What happens when my 60 day free trial period is up?

If you are happy with your website simply continue on a month to month basis.


What are the upfront fees?

No upfront fees - no set up fees - no design fees.

The exception are our Niche and Custom Website option which requires a one time set up fee.


Are there hidden fees?

No hidden fees. BYF offers the most comprehensive website packages with the most features. All of our websites offer domains, email accounts, website hosting, customized accounting pages, statistics, etc.


Do you offer a free trial?

Yes, we offer a 60-day free trial if you use ACH to process your website payments. We offer a 30-day free trial if you wish to process your website payments via credit card. BYF allows 30 days to develop the new website before we begin the free trial period.


Do I have to sign an annual contract?

No, and you can cancel at anytime.


Can I pay by credit card?

Yes, but by paying by credit card your free trial will be 30 days. If you pay by ACH you will get a 60 day free trial period.


Features & Designs

How does the newsletter work?

Our newsletter system is fast, easy to use and doesn't require any additional software.

You log into our system, select a few articles you want to send that month.

You can even create a personalized welcome message to send to your clients and prospects. Then with a few clicks your newsletter is ready to send.

Most of our clients tell us it takes less than 15 minutes to get their newsletter out each month.

We send you 4 new articles twice a month.


Can I incorporate my logo?

Yes at no extra cost. You choose from website designs we offer that can accommodate a logo and we will work with you on color matching.


How does the File Sharing Tool work?

Our 256 bit, SSL encrypted, file sharing tool is easy and fast to use.

Your clients will either respond to a request for a file that you send them or go to your website and click to send you files. There is no registration required and no passwords to assign. It is very easy for you and your clients to begin using the file sharing tool.

The system takes care of notifying each of you via email when a file is ready to download. File transfer allows you and your clients to transfer large files back and forth safely and securely such as QuickBooks files.


How much storage space is provided with your file sharing tool?

The file sharing tool provides 4GB of storage for the Platinum level hosting website clients and 1GB of storage to the Professional level hosting website clients.


Can I have a QuickBooks Affiliate page?

Yes, we can add a QuickBooks Affiliate Page to your website. We also offer other features for your website like payments via PayPal, online accounting, online payroll, etc. All at no extra fee.


Are your websites search engine optimized?

Yes. We offer search engine optimization on all of websites - with no extra fee. Whether you choose a Premier, Niche or Custom website the search engine optimization (SEO) that Build Your Firm provides makes it easy for small business owners to find you during their internet search, gradually over time.


Will I get email accounts?

Yes, all of our website options come with email accounts.


Will I get a file sharing system for large files?

Yes, all of our websites offer a File Sharing Tool so you can securely transfer large files with your clients.


Can I see your website designs?

Yes, you can see samples of some of our completed accounting firm websites, our niche focused websites, and our custom websites in our sample site gallery...Website Gallery Overview


Development Process

Who owns the website?

The content and images on your website are property of Build Your Firm. We craft optimized content and the content provided on your site is copyrighted to Build Your Firm. If you terminate your site with us you may not take the content with you. Unless provided by you, the images on your site are also only licensed for use on your website and may not be taken when you go, or used other places.


How much time will this take me - personally?

We do 95% of the work! Your need for involvement is mostly limited to completing our initial website wizard and reviewing your website before going live. Actual involvement time varies based on customization (logos, biographies, special requests, etc.).


How long before my site is live?

Your site will be live in about 30 days.

  • We build each site individually
  • No site is the same

Can I transfer my domain?

Yes, BYF can host your current domain name and we will help you with the entire process; contacting your existing domain registrar.


What if I don't have a domain name?

Don't have a domain? No problem. BYF will help you secure a customized domain name. We will work with you giving you suggestions to choose the right one.


What is the process once I sign up?

We will assign you a website consultant who will work with you to understand your practice and develop a website that reflects your practice. Your consultant will walk you through the entire process, write 95% of the copy for you and be available to answer all your questions. Your website will be live in about 30 days.


Internet Marketing FAQs

How much does retargeting cost?

Retargeting (remarketing) advertising is based on a monthly fee and cost per click model. BYF charges a monthly management fee to create your ad and manage your campaign. We will also manage your click fees.


What is search engine optimization?

Search engine optimization (SEO) is the process of improving the quality or volume of traffic to a website from the search engines. Primarily when we talk about search engine optimization or optimizing a website, we mean using the content and underlying HTML coding to increase a website’s relevance for specific keywords that are important to accounting firms.


What is internet marketing?

Internet marketing is using the internet or web to market products or services. It can include using marketing tools like a website, an email newsletter, a banner ad, blogs, and other vehicles to market your products and services.


What is the difference between organic (seo) rankings and paid advertising?

Paid advertising appears at the top of the page and on the right hand column of many of the major search engines. It is normally labeled as Sponsored Links, Ads, Sponsored Sites or Sponsored Results. Organic results generally appear in center or left area of the major search engines. These results are non-paid and are achieved by having a website that is search engine optimized.


What is Pay-per-click (PPC) advertising?

Pay-per-click advertising (PPC) is the largest and most popular form of internet advertising and enables advertisers to display ads pertinent to their business on search engine results pages. As a Google Partner, Build Your Firm uses the AdWords platform to build out PPC campaigns specific to your geographic area and the services you provide - providing highly targeted marketing. You only incur a fee when a potential client clicks your ad, thus the name pay-per-click! In addition to our pay-per-click services, Build Your Firm also offers retargeting (or remarketing) campaigns which allow you to display advertisements across the web to previous website visitors.


What are the benefits of PPC advertising?

Immediacy and control. Organic search engine optimization can take up to 6-9 months to be well-ranked in the search engines. During the time it takes for that to happen, PPC advertising is important so your website is listed on the first page of results for prospects looking for an accounting firm in your area.


How much does PPC advertising cost?

PPC advertising is based on cost per click model. The cost per click varies depending on the market you are in and the keywords you want to target. If you decide to do a PPC campaign, we will examine your market and make a recommendation for an appropriate budget for your area. In addition to the per click charges incurred with the major search engines, BYF charges a monthly management fee to manage your campaign for you.


How long does it take to be ranked in the search engines using PPC advertising?

Almost immediately. When you run a PPC campaign, you will be visible in the paid advertising listings on the search engines as soon as your ads are running. The organic rankings take longer to achieve. Generally, it can take 6-9 months to achieve organic results for a new domain. Sometimes this time frame is shorter if you have an existing domain.


What is a retargeting (or remarketing) campaign?

Retargeting advertising (Google AdWords Remarketing) is online display advertising which focuses on bringing previous website visitors back to your website. Recognizing that prospects don't buy on their first visit to your website, previous website visitors are added to your remarketing list which enables us to show them advertisements for your firm across the Google display network. Benefits of a retargeting campaign include targeting warm prospects who are "shopping" for your services, reinforcing your firm message and making your firm appear larger than it really is. Build Your Firm is the only firm dedicated to the accounting industry that combines the power of PPC advertising and retargeting into one marketing solution.