Content Marketing in a Box For Accountants
What is Content Marketing?
Content Marketing is a strategic marketing tactic focused on distributing valuable, relevant content to attract a target audience. This type of marketing is focused around the ongoing creation and distribution of valuable content that relates to your industry.
Traditional outbound marketing focused on pushes your messages out to anyone and everyone. Content Marketing is an inboard marketing approach designed to pull in your target audience by providing targeted, original content that pertains to your unique brand and services
Benefits of Content Marketing For Accountants
Increased visibility to your target audience
Outsource your social media and blog duties to a professional
Build a positive online reputation as an expert in your field
Improved SEO ranking and website traffic
Inbound marketing and lead generation
Build trust, authority, and loyalty
Our Content-Marketing-in-a-Box Services
To carry out your content marketing plan, you'll be assigned your own one-on-one Build Your Firm team member. This person will act as your point of contact for any questions you may have and will tackle all your monthly content marketing tasks.
When you first sign up, you'll have a call with your team member to discuss your firm, your services, and what the process will look like. We'll use this time to get any information we need from you in order to take over the marketing tasks we'll be completing. In the first month, we'll focus on getting your local information consistent across the web. This includes verifying and optimizing your listing on Google Business and Yelp, as well as distributing your business info to all the major Local Listing databases.
After that, we'll focus on the monthly content marketing tasks that need to be completed. Your team member will post out to your LinkedIn multiple times a month and post valuable articles to a blog we'll install on your website.
Why Choose Build Your Firm?
At Build Your Firm, we know accountants. We've been working exclusively in the accounting industry since 2003 and one of our co-founders is a practicing CPA. Our experience assisting hundreds of accountants with their online marketing and lead generation means we know what it takes to succeed.
When you become a Build Your Firm client, you can rest assured knowing you're getting a proactive team member who is there to help you succeed. We stay up-to-date on the best practices for content marketing and social media management, and customize it to apply directly to your unique practice.
Get Started!
To learn more about our Content Marketing-in-a-Box, request our free info kit. If you'd like to speak to one of our team members about the program, feel free to call us at 888-999-9800 x1 or email us at mkt@buildyourfirm.com
Social Media Marketing for Accountants
The way people communicate has changed. Conversations and buying decisions happen online and on social media. You probably know that social media is important for your accounting practice, but you might be hesitant and not know what to do or how to get begin Which social media platforms should you use? How often should you post? How do you gain new followers? Is all this time and effort even worth it?! Part of Content Marketing-in-a-Box aims to answer these questions for you, helping decide what social medias make sense for your accounting firm and then taking over publishing content to your platforms.
"Thanks to "Content Marketing in a Box" our website is yielding great results and LOTS of prospects - almost all of which are legit and turn into clients.
Nick Diez, South Carolina
Read More TestimonialsWhat's Included?
Local Listings & Online Reputation |
What We Do |
|---|---|
Google Business Account Setup and Optimization |
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Yelp Business Account Setup and Optimization |
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Distributes your business to all the major Local Listing databases |
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Installation of a “leave us review” page on website |
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1-on-1 coaching on how to get more reviews through video tutorials and helpful resources |
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Social Media |
What We Do |
|---|---|
Develop and optimize LinkedIn profile |
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Posts scheduled to your LinkedIn page |
Yes, 2x a month |
1-on-1 coaching for social media |
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Installation of a high-quality Wordpress blog |
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Custom written, SEO, blog posts |
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Lead Generation |
What We Do |
|---|---|
Installation of a lead magnet on your site |
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Install Google analytics to monitor progress |
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Setup of a recurring newsletter to your mailing list |
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Access to coaching on social media, content marketing, and reputation management. |
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Get Started Today!
Call us at 888-999-9800 x 1 or
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