What is Content Marketing?

Content Marketing is a strategic marketing tactic focused on distributing valuable, relevant content to attract a target audience. This type of marketing is focused around the ongoing creation and distribution of valuable content that relates to your industry.

Traditional outbound marketing focused on pushes your messages out to anyone and everyone. Content Marketing is an inboard marketing approach designed to pull in your target audience by providing targeted, original content that pertains to your unique brand and services

Our Content-Marketing-in-a-Box Services

To carry out your content marketing plan, you'll be assigned your own one-on-one Build Your Firm team member. This person will act as your point of contact for any questions you may have and will tackle all your monthly content marketing tasks.

When you first sign up, you'll have a call with your team member to discuss your firm, your services, and what the process will look like. We'll use this time to get any information we need from you in order to take over the marketing tasks we'll be completing. In the first month, we'll focus on getting your local information consistent across the web. This includes verifying and optimizing your listing on Google Business and Yelp, as well as distributing your business info to all the major Local Listing databases.

After that, we'll focus on the monthly content marketing tasks that need to be completed. Your team member will post out to your LinkedIn multiple times a month and post valuable articles to a blog we'll install on your website.

Why Choose Build Your Firm?

At Build Your Firm, we know accountants. We've been working exclusively in the accounting industry since 2003 and one of our co-founders is a practicing CPA. Our experience assisting hundreds of accountants with their online marketing and lead generation means we know what it takes to succeed.

When you become a Build Your Firm client, you can rest assured knowing you're getting a proactive team member who is there to help you succeed. We stay up-to-date on the best practices for content marketing and social media management, and customize it to apply directly to your unique practice.

Get Started!

To learn more about our Content Marketing-in-a-Box, request our free info kit. If you'd like to speak to one of our team members about the program, feel free to call us at 888-999-9800 x1 or email us at mkt@buildyourfirm.com