What is Content Marketing?

Content Marketing is a strategic marketing tactic focused on distributing valuable, relevant content to attract a target audience. This type of marketing is focused around the ongoing creation and distribution of valuable content that relates to your industry.

Traditional outbound marketing focused on pushes your messages out to anyone and everyone. Content Marketing is an inboard marketing approach designed to pull in your target audience by providing targeted, original content that pertains to your unique brand and services

Benefits of Content Marketing For Accountants

Icon

Increased visibility to your target audience

Icon

Outsource your social media and blog duties to a professional

Icon

Build a positive online reputation as an expert in your field

Icon

Improved SEO ranking and website traffic

Icon

Inbound marketing and lead generation

Icon

Build trust, authority, and loyalty

Our Content-Marketing-in-a-Box Services

To carry out your content marketing plan, you'll be assigned your own one-on-one Build Your Firm team member. This person will act as your point of contact for any questions you may have and will tackle all your monthly content marketing tasks.

When you first sign up, you'll have a call with your team member to discuss your firm, your services, and what the process will look like. We'll use this time to get any information we need from you in order to take over the marketing tasks we'll be completing. In the first month, we'll focus on getting your local information consistent across the web. This includes verifying and optimizing your listing on Google Business and Yelp, as well as distributing your business info to all the major Local Listing databases.

After that, we'll focus on the monthly content marketing tasks that need to be completed. Your team member will post out to your LinkedIn multiple times a month and post valuable articles to a blog we'll install on your website.

Why Choose Build Your Firm?

At Build Your Firm, we know accountants. We've been working exclusively in the accounting industry since 2003 and one of our co-founders is a practicing CPA. Our experience assisting hundreds of accountants with their online marketing and lead generation means we know what it takes to succeed.

When you become a Build Your Firm client, you can rest assured knowing you're getting a proactive team member who is there to help you succeed. We stay up-to-date on the best practices for content marketing and social media management, and customize it to apply directly to your unique practice.

Get Started!

To learn more about our Content Marketing-in-a-Box, request our free info kit. If you'd like to speak to one of our team members about the program, feel free to call us at 888-999-9800 x1 or email us at mkt@buildyourfirm.com

Social Media Marketing for Accountants

The way people communicate has changed. Conversations and buying decisions happen online and on social media. You probably know that social media is important for your accounting practice, but you might be hesitant and not know what to do or how to get begin Which social media platforms should you use? How often should you post? How do you gain new followers? Is all this time and effort even worth it?! Part of Content Marketing-in-a-Box aims to answer these questions for you, helping decide what social medias make sense for your accounting firm and then taking over publishing content to your platforms.

Testimonial Pic

"Thanks to "Content Marketing in a Box" our website is yielding great results and LOTS of prospects - almost all of which are legit and turn into clients.

Nick Diez, South Carolina

Read More Testimonials

What's Included?

Local Listings & Online Reputation

What We Do

Google Business Account Setup and Optimization

Yelp Business Account Setup and Optimization

Distributes your business to all the major Local Listing databases

Installation of a “leave us review” page on website

1-on-1 coaching on how to get more reviews


Social Media

What We Do

Develop and optimize LinkedIn profile

Posts scheduled to your LinkedIn page

Yes, 2x a month

1-on-1 coaching for social media

Installation of a high-quality Wordpress blog

Custom written, SEO, blog posts


Lead Generation

What We Do

Installation of a lead magnet on your site

Install Google analytics to monitor progress

Setup of a recurring newsletter to your mailing list

Access to coaching on social media, content marketing, and reputation management.

Get Started Today!

Call us at 888-999-9800 x 1 or

Recent Social Media and Content Marketing Posts from Our Blog

Content Marketing for Your Accounting Firm

You have probably heard the term Content Marketing before. As marketing trends have shifted to inbound marketing tactics, and more and more businesses turn to the internet to generate new, high-quality leads... keep reading

How to Get Online Reviews For Your Accounting Firm

Taking the time to get reviews online is extremely important. More the 90% of potential clients read reviews before visiting a business or calling their office. Reading reviews helps ... keep reading

Using Gated Content To Generate New Leads

When marketing your firm, you likely have a sales funnel in process. This is a simple series of steps that prospective clients move through when going from... keep reading