Tagged: cpa firm branding

Branding Your Accounting Firm

The most important assets of any business are intangible: it’s company name, brands, symbols, slogans, and their underlying associations like perceived quality, awareness, customer base and proprietary assets (e.g., patents, trademarks, etc.).  In the...

Invest Time Into Your Reputation

Invest Time Into Your Reputation

With a bit of inspiration, creative talent, and some luck, you can create some mojo about the reputation of your accounting practice.  That’s right, it starts as a snowball going down a ski slope...

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