Driving a Purpose-Led Organization
“We want to prepare ourselves for disruption,” says Eric Majchrzak, shareholder and chief strategy officer at BeachFleischman. In this episode of Accounting Marketing Doesn’t Suck, join Hugh Duffy as he talks with Eric about what’s ahead for the Top 200 firm – including transitioning from hourly billing to pricing in advance, to digitally and remotely serving clients to focusing on creating new client experience initiatives.
Eric Majchrzak is a shareholder and chief strategy officer of Arizona-based accounting firm, BeachFleischman, a Top 200 firm in the US. He is responsible for the firm’s overall strategy formulation and execution regarding growth initiatives, business model transformation, market alignment, innovation, service line development, pricing, and firm mergers & acquisitions.
Eric is a marketer by trade and has spent most of his career selling and marketing financial and professional services. He has been acknowledged as one of the accounting profession’s pioneers of digital and social media marketing. As an “in-house” accounting firm marketer for the past 15 years, Eric has placed a heavy emphasis of his firm’s resources on content marketing, social media and search engine optimization. As a result, he and his marketing teams over the years have generated millions of dollars in revenue for his firm(s). Prior to BeachFleischman, Eric served as the Director of Marketing for Freed Maxick, a Top 100 firm based in Buffalo NY.