Key Metrics and Digital Strategy
What’s it like being CMO and partner of a large firm? What metrics do you watch and what resources do you refer to for professional development? In this episode of Accounting Marketing Doesn’t Suck,...
Marketing Accounting Firms Blog
Red Hot Niches for Accounting Firms
One of hottest niches for accountants is servicing the technology sector. In fact, several large CPA Firms have made acquisitions or partnered with technology firms to better service their needs. In other words, acquired...
Uncorking the Wine Industry Accounting Niche
Come get a taste of the best in this interview with Geni Whitehouse. Geni is a winery consultant at Brotemarkle, Davis & Co. in Napa Valley and has been an influencer in the accounting...
Attractive Organic Growth – Veterinary Market
Demand for veterinary services and animal hospitals have been steady and strong. Compound annual growth rates of 5-6% have been common and consistent. It’s rare to see solid organic growth rates like this. To...
CPA Thriving in the Cannabis Niche
Meet Zach Gordon. He’s the Chair of the Cannabis Industry Committee for the New York State Society of CPAs and is part of the team heading up the cannabis practice at Janover LLC in...
CPA’s Capitalizing on Cannabis
The marijuana industry is fast-paced and legal in quite a few states. If you live in one of these progressive states, you know recreational marijuana can be sold in licensed dispensaries. • Alaska •...
The Best Accounting Tech
How much do you use technology in your firm? Cloud technology is becoming a must-have for many accounting firm owners and chances are, you are already using some sort of cloud-based tool. Get up...
Applying Large Firm Marketing Strategies to Small Firms
In this episode of Accounting Marketing Doesn’t Suck, Brian Falony, director of marketing and business development for Brady Ware & Company, shares his perspective on a variety of marketing subjects such as CRM, social...
Data on Key Trends in Accounting with Kelly Platt
If you’re looking for data about key trends in the accounting profession, you won’t want to miss this episode with Kelly Platt, principal of Inside Public Accounting. Kelly publishes a number of reports on...
Why Content Matters for Your Firm
Why is publishing valuable, relevant content important to your firm’s brand reach and growth? In this episode of Accounting Marketing Doesn’t Suck, host Hugh Duffy talks with Brian Swanson of FlashPoint Marketing about why...