Online Reviews – Fuel Growth in Practice
If you’d like to have a wonderful year in 2015, then take some time to obtain more online reviews in Google and Intuit’s Find-a-ProAdvisor website. This will improve your local reputation, elevate your website organically in Google/Bing/Yahoo, and support the other types of marketing that you are doing. The BYF Reputation Management tool makes this so easy if you make this part of our firm operations.
For the accounting firms in our Outsourced Marketing Program, I encouraged each of them to obtain 20 online reviews in Google, 20 in Intuit plus 5 in Yelp. The Yelp reviews were tough because most do not have Yelpers as active clients. The results for the few firms that dedicated the time to obtain 20 online reviews have been knocking it out of the park over the past 2-3 months.
By all means, the online reviews are not the “end all, be all.” A diversified marketing approach is still needed. Each of these firms that I reference are still marketing by direct mail, pay per click advertising, retargeting advertising and have niche websites but the online reviews support all elements of the marketing.
For example, Luke Gheen in Colorado has acquired over $75k in new business since Sept 1st (probably 20 new biz clients). That’s pretty solid and gives him confidence to gradually elevate pricing for future new clients and let some of the PITA clients loose.
If you have the reputation management tool on your BYF website, please use it to obtain 5-10 more online reviews over the holidays. You will be very happy….