Finding and Accounting Niche with Fitness Centers
Not all gyms or fitness centers are the same and neither are the CPAs who serve them. Take a deep dive into the fitness industry in this episode of Accounting Marketing Doesn’t Suck and listen to host Hugh Duffy talk to Eric Killian, founder of The Fitness CPA. In this episode, you’ll get an inside view of how Eric built out his niche, why he only works with clients virtually, his take on the power of content marketing, and some of the biggest challenges facing fitness businesses today.
Eric Killian, The Fitness CPA
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Eric is a second-generation CPA firm owner and the founder of The Fitness CPA. He has been a full-time firm owner since 2014. From 2014 to 2017 Eric was the CFO and a board member of a national fitness franchise which he helped to grow to 17 locations across five states. Prior to that Eric worked at a local CPA firm in Boulder, Colorado and a regional CPA firm in the Baltimore area. When taking a break from accounting you’ll find Eric volunteering with the Colorado Mountain Club, working out with his personal trainer, swimming laps with his swim coach, and practicing yoga.
“There are over 40,000 fitness facilities in the U.S. If I had one percent of that business or 400 of those clients, that would be a great business by any standard.”
“You’ve got to know who you want to serve and how you want to serve them in order to move forward.”
“As accountants, we are knowledge workers and I find that our industry is very guarded about the information we provide.”