Filling a Gap in the Market: Scott Zarret of CPAacademy.org – CPE Disruptor
In this episode of Accounting Marketing Doesn’t Suck, Hugh Duffy talks with Scott Zarret, CPA, founder and president of CPAacademy.org, the largest free CPE and continuing education provider for the accounting profession. With 25,000 members and growing, the company has 1,400 recorded webinars from a variety of accounting thought leaders and influencers.
Tune into to listen to Scott talk about his early days selling cost segregation studies – and how the realization to provide free content to prospects through webinars fueled his highly successful educational platform, CPAacademy.org. Learn about the site’s business model, how free content can generate more leads than a paid site and why Scott is a pioneer and disruptor in the accounting education space.
Listen to Episode 002
Guest Bio: Scott Zarret
With more than 25 years of experience in the accounting profession, Scott Zarret, president of CPAacademy.org, is widely recognized for developing innovative and highly successful marketing and sales strategies. Scott is uniquely qualified to help companies maximize webinars as an effective marketing tactic, with his platform having delivered more than 3,000,000 hours of Continuing Professional Education via live webcast. An alumnus of the University of Maryland’s Robert H. Smith School of Business, Scott began his career in the audit and tax department of what is now CohnReznick.