Establishing Subject Matter Expertise
A subject matter expert (aka – SME) is a professional with deep understanding of a particular industry, process, technology or specialty. Professionals who manage to establish themselves as a subject matter expert are in high demand and often sought out to solve complex problems.
Typically, subject matter experts have developed their expertise over a long period of time and after a great deal of immersion in the topic. For example, below are three CPA Firms that have established themselves as subject matter experts and have taken the extra steps to bring their expertise alive with a corresponding website which reinforces their trusted advisor credentials within the transportation accounting industry servicing maritime, trucking, warehousing, self-storage centers, and passenger delivery.
Transportation CPA Firm in Texas – Polk CPA Firm is located in Houston providing transportation accounting to everyone from boat yards to small trucking fleets to distribution centers to self-storage facilities. As you might suspect, Houston is the fourth largest city in the United States (2.4M) and has a huge port servicing inbound ships from the Gulf of Mexico. In a city this big supported by a huge port, airport, and over 627 square miles, there are many transportation businesses which fly underneath the largest CPA Firms.
Transportation CPA Firm in Maryland – Graber CPA Firm is located in Baltimore providing similar accounting services to businesses that rely upon the BWI airport, second largest seaport in Mid-Atlantic, and a gateway into Washington DC.
Transportation CPA Firm in New York – James Castaldo CPA & Associates services transportation businesses in the densely populated island called Long Island, home of two major airports (JFK, LGA), water transportation businesses of all kinds, and various common carriers and distribution centers.