Episode 068: A conversation with Allan Koltin
Join host Hugh Duffy as he has a conversation with Allan Koltin, CEO of Koltin Consulting Group. Koltin is a nationally recognized speaker and industry analyst. He has appeared on numerous local and national media platforms, spreading his industry expertise. The two discuss various topics, focusing heavily on the future of the business. Which strategies will work long-term? Which ones are already being left behind?
Allan D. Koltin, CPA, CGMA
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For twenty consecutive years, Allan has been named by Accounting Today as one of the Top 100 Most Influential People in the accounting profession. In 2019, he was recognized as the “Third Most Influential” in the profession. Koltin was also voted one of the 10 Most Recommended Consultants for the sixteenth straight year in the “Annual Survey of Firms” conducted by INSIDE Public Accounting. For the past six years, Allan has also been named by CPA Practice Advisor as one of the Top 25 Thought Leaders in the profession. In 2016 CPA Practice Advisor inducted Allan into the Accounting Hall of Fame. He was also one of the first to be inducted into the Accounting Marketing Hall of Fame by the Association for Accounting Marketing (AAM). He has also been a recipient of the National Association of Certified Valuation Analyst’s Instructor of the Year Award and winner of the Journal of Accountancy Literacy Award. Previously he was recognized by the Illinois CPA Society with the Distinguished Service Award for outstanding service and commitment to the profession.
Koltin is the author-editor of three books for professional services firms: CPA Firm Merger Strategies That Work, CPAs That Sell and the AICPA’s Marketing a Consulting Niche. He serves or has served on the editorial advisory boards of CPA Practice Management Forum, the Journal of Accountancy, Accounting Today, Public Accounting Report and Law Firm Management.
Allan attended both the University of Wisconsin – Madison and the University of Wisconsin – Milwaukee and received degrees in accounting and marketing. He lives in Chicago with his wife, Sharon, his three children, Jack, Brian and Julia, and his two dogs, Bucky and Cody. His hobbies include travel, chess, and all sports
“My message to firms is I’m not going to judge you. I’m going to help you to maximize the path you take but be crystal clear. If this is a path of creating a firm of only high profitability and talent is deemed to be fungible goods and it’s all about us, just know what it is.”
“I also try to advise them that their revenues potentially could erode not because of pricing competition. Just simply because the firm down the block is going to be able to do that compliance work through technology for a lot less. We can’t compete with it.”
“The most difficult practices are the ones with low margin clients, old partners doing basic compliance work.”
“You can no longer just graduate with an accounting degree. It now has to accounting and data analytics. It now has to be accounting and finance. I think you have to be something more than an accountant to the employer today.”