Aligning Firm Leadership and Marketing
In this episode of Accounting Marketing Doesn’t Suck, Hugh Duffy talks to Angie Grissom, president of The Rainmaker Companies, all about firm differentiation, growth and the industry shift from compliance-based services to advisory. Tune in to hear Angie talk about how marketing and firm leadership need to be on the same page when it comes to strategic planning, why face-to-face meetings with top clients is one of the most overlooked tactics for retention and why it’s an exciting time in to be in the accounting industry. Join us! Listen On iTunes.
Angie Grissom serves as president of The Rainmaker Companies. She advanced from her previous position as director of consulting, which she held for over 10 years. Her role in the firm involves high-level strategy, thought leadership, consulting, and program and curriculum development. She transforms the lives of clients through innovation, goal setting, coaching, training, and accountability development.
Angie is consistently recognized as one of the most influential people in the accounting industry. She is a frequent presenter at national and international conferences and a regular contributor to publications. She was published in a national “Ask Angie” column for several years and is the “She” in Accounting Today’s column known as “He Said, She Said.” This column debates issues in the accounting industry ranging from leadership to generational differences. Her reputation and passion are renowned and she brings all this to her role at The Rainmaker Companies.
Prior to joining Rainmaker, Angie worked in organizational management, sales, and human resources. She earned her BS in Business Administration with an emphasis in Marketing and Pre-Law at Middle Tennessee State University and has completed master’s-level work with an MBA emphasis. She is married with two sons.