The Best Accounting Tech
How much do you use technology in your firm? Cloud technology is becoming a must-have for many accounting firm owners and chances are, you are already using some sort of cloud-based tool. Get up to speed on some of the latest technology trends in this episode with Blake Oliver. Oliver produces and co-hosts the Cloud Accounting Podcast and rounds up the best in accounting technology news. Tune in to hear how traditional firms are missing the mark, why more tech companies are starting to provide services and why customer demand is at the heart of change. Join us!
Blake Oliver is an entrepreneur, accountant, writer, and speaker who specializes in cloud accounting technology. He is the Director of Marketing for Jirav.
Blake also produces and co-hosts the Cloud Accounting Podcast, a weekly news round-up for accountants, bookkeepers, and anyone interested in the future of the profession. In 2016 and 2017, he was named a “40 Under 40” in the accounting profession by CPA Practice Advisor.
Before all of that, Blake founded Cloudsourced Accounting, an online professional services firm with a mission to disrupt the business models of traditional CPA firms and freelance bookkeepers. The firm was an early adopter of cloud accounting technology, which enabled Blake’s staff and clients to collaborate 100 percent remotely. Within three years, Cloudsourced Accounting was a team of twelve serving approximately 200 customers spread across the United States. Aprio Cloud acquired Cloudsourced Accounting in 2015.
After taking time off to finish his CPA exams, Blake joined Armanino LLP, the largest California-based accounting and consulting firm, as a Manager in the Outsourced Finance & Accounting team. He then worked as the Director of Product Marketing for FloQast before joining Jirav in 2019.
Blake holds a Bachelor of Music from Northwestern University and an Accounting Certificate from UCLA. He lives in Los Angeles, California with his wife and son.
“All these solutions that your clients are looking for there’s apps out there now for them. If you can be that person who knows what those are and can offer them the solutions, you can create a lot more value.”
“We need to diversity and broaden our horizons, which is exactly what the mid to large firms have been doing for years now.”
“CPAs are still important … certification is still important … accounting is still important … but there’s a whole lot more now than just audit and tax.”
“We’re going to see a lot more tech companies get into this services game, especially on the low end.”
“Twenty-five percent of firms are enjoying 20-30 percent growth rates. It’s not about the technology, it’s about customer demand. If the customers you are trying to attract are demanding technology that makes it easier for them to do business with you, you have to embrace it.”
“Traditional accounting firms are missing the mark; they are failing to grow in a meaningful way because they are not making the customer experience better.”
“AI is over-hyped at this point for a small business, in particular. There’s a lot that can still be done with basic RPA.”
“More and more accounting firms are hiring fewer CPAs.”
“Firms are going to have to become more specialized because you can no longer compete on a regional basis or local basis. Customers are now looking for specialists.”
“You gotta have some sort of expertise you can showcase to attract clients these days because it’s no longer location based as much.”
“The era of being everything to everyone is over.”
Accounting Marketing Doesn’t Suck is produced by Build Your Firm, leaders of marketing for accountants. Questions or Feedback? Email us at firstname.lastname@example.org