Accounting Marketing Podcast Series – 40 Episodes Later
We are rapidly approaching forty (40) episodes and I can genuinely tell you that there is so much more going on within our industry than I ever realized. Absolutely amazing people within the accounting industry and plenty of younger firms doing things on their terms (virtually, cloud-focused, and paperless).
And much to my surprise, the traffic statistics continue to grow each and every month. And we’ve just scratched the surface.
The Accounting Marketing Doesn’t Suck podcast is designed to showcase how marketing can improve the quality of a practice, improve clientele, and better serve the needs of particular niches across firms and vendors of all sizes.
To illustrate the range of topics, let me summarize the themes and why you should subscribe to the series. Heck, it’s free.
The range of accounting niches/specialties and methodologies to support these niches are stunning.
Jewelry Stores Accounting – Mariel Diaz is a gemologist and CPA focused exclusively on the jewelers ranging from independent designers to makers to wholesalers. Episode # 38.
Professional Athletes CPA – Steve Piascik operates a boutique CPA firm focused on professional athletes and has become the 3rd fastest growing CPA firm in the US. NFL, Major League Baseball, NBA, PGA golf and occasionally Olympic athletes. Episode # 34.
Craft Beer Accounting – The emerging growth of microbrews, tasting rooms, and craft beer is hard to miss and has become a niche for CPAs as well who cherish start-up breweries. In episode #20, Kevin Mikeworth from Beer CPA shares how he markets to North Carolina breweries.
Divorce Accounting – Paul Tigner operates a CPA practice focused on all aspects of divorce from fraud examinations, expert witness, collaborative to mediation to arbitration, and more. Learn how he creates a feeder system of leads in episode #28.
Hot Topics Covered
Leveraging Client Satisfaction for Growth – Both Mitch Reno, Rehman, and Betsy Storey-Bono, Concannon Miller, illustrate how much opportunity exists by measuring client satisfaction to improve firm operations. Mitch is episode #36 and Betsy is #33.
How AI is impacting Accounting – Bill Sheridan, Maryland Assoc of CPAs, explains how artificial intelligence and content marketing are changing the accounting industry in episode #18.
Staying Ahead of Technology – Daniel Burrus, Technology Guru, shares insights on getting ahead of tech trends in episode #32.
Art of Selling Your Accounting Practice – Bill Carlino, Transition Advisors, shares insights on the most in-demand niches, differentiators, and how to make your practice more attractive for selling in episode #31.
Big CPA Firm Topics
Aligning Firm Leadership – Angie Grissom, Rain Maker Companies, shares insights on how many marketing people do not have a seat at the partner table and the shift from compliance-based services to advisory expertise in episode #19.
Marketing is about Execution – Sarah Johnson Dobek, Inovautus Consulting, shares insights on marketing execution and business development in episode #7.
Why Niches Matter – Gale Crosley explains why it pays to specialize, how long it takes, and the hot niches in episode #23.
Cryptocurrency – Pat Larsen, ZenLedger, shares insights on tax software for cryptocurrency niches, and users in episode #29.
At the moment, there are a variety of topics on our “to do” list ranging from niches (wine, craft liquor, construction, adult entertainment, etc.), industry trends, and accounting rock stars. If you have suggestions on a topic or person you’d like us to interview, let us know by calling Hugh at 203-842-8942 or emailing firstname.lastname@example.org.