Frequently Asked Questions
Below are the answers to some of the most common questions we receive. Click any of the questions below to lean more. If your question is not answered here, please feel free to email us or call us at 888-999-9800. You can also sign up for our FREE information kit.
- General Questions
- Free Trial & Payments
- Features & Designs
- Development Process
- Internet Marketing
General QuestionsQuestions about our company, our websites and the website development process.Q.What is pay per click (PPC) advertising?A.
Pay per click or Ad Words is internet advertising in which an advertiser pays the search engine each time their ad is clicked on. The ad appears when the user types specific keywords into the search engine. Search engines use a bidding model to determine the click costs for a particular keyword, i.e. Atlanta CPA.Q.Why Should I choose Build Your Firm instead of another provider?A.
BYF offers you the best overall value accounting website. Build Your Firm provides traffic building search engine optimization on all of our websites; we have the best customer service, professional sites and personalized custom content with a wide variety of website features including an email newsletter, client portal, tax center, calculators and more.
You will receive the most comprehensive website package with the most features at the best price. No contract or upfront fees.
We also include full service maintenance & website hosting at our fully managed data center that offers a 100% uptime guarantee and nightly backups.
And one final note...we answer our phone. When you have a problem, a question or need a change to your website, give us a call or send us an email. We'll take care of it. It's that simple.
In a nutshell we build your website, market it and maintain it.Q.Which website package should I go with? Premier? Niche?A.
Premier = for those accountants who want a professional website. The Premier website includes full search engine optimization and useful client retention and acquisition tools. Features include: email newsletters, client portal, tax center, calculators, three niche pages, unlimited email accounts, add your logo, online accounting, online payroll, integrating social media and much more. The website will highlight your accounting services, specialties and expertise.
Niche = for those accountants who want to focus on developing a specialty or niche. Our Niche Website service is designed to help you build a particular niche within your accounting practice, and gradually improve the quality of your clientele by attracting higher value clients. A niche website allows you to brand your accounting firm as being the expert in an industry or service you choose. Examples include: QuickBooks, Healthcare, Dentists, CFO Controllership, Estate & Trust, Payroll, Forensics, IRS Tax Resolution, and many more. We can help you grow any niche.Q.What do you get?A.
The Best Overall Accounting Website encompassing many features all included in a Low Price.
Q.Will my website be different than everyone else's?A.
A quick and easy development process
A fully search engine optimized website
Professionally written content highlighting your accounting services, niches, expertise, images, and client retention tools
All graphics for the website
Emails for your entire office
Regularly updated and maintained website
Yes, every site we develop represents your accounting practice. All of our website options are personalized to your accounting office services, style and niches. We customize each site to reflect your practice...this is not a cookie cutter site.
Our websites are completely customized to your specific accounting practice or niche, newly written copy, newly built site.Q.Will my site rank high in the search engines?A.
Yes. All of Build Your Firm's websites are built fully Search Engine Optimized - No Extra Fees. True SEO can take time for you to reach a high ranking. In a crowded market (bigger cities) it can take from 6 to 12 months.Q.Do people really look for accountants on the internet?A.
Absolutely! And it's easy if you know how to capitalize on the internet to acquire new clients. Build Your Firm can help you do just that. Our website consultant will use the most current website development techniques that will improve your internet presentation. If you are not acquiring new clients from the internet now, you are missing a major opportunity.Q.How long will it take to get ranked in the search engines?A.
It typically takes 6-9 months for a website to be ranked organically in the search engines. Smaller markets tend to take less time (3-6 months). In order to guarantee your site appears in the page results for keyword searches from the beginning, we recommend that you also set up a Pay per click advertising campaign. Pay per click advertising starts working in days, not months.Q.Will I get leads from my website?A.
Yes, all of our websites are built with search engine optimization. So that, gradually over time, your website will be easy to find in the search engines. And because it is easy for small business owners to find your website in the search engines, our websites will generate leads for your practice.Q.Can you provide testimonials?A.
Yes, you can read or listen to testimonials on our website, simply go to this link BYF Testimonials. If you are still not convinced, give us a call and we will put you in touch with people who have participated in our programs.Q.How do I get started?A.
Simply go to this link Website Sign Up and fill out the free trial form.Q.Do you have a money back guarantee?A.
No we don't, but you get to try us out with a free 60-day trial!
We bill on a month-to-month basis so you don't have to worry about losing a year's worth of payments if you decide to cancel.
If you're not satisfied, cancel at the end of your trial period (or at any time).Q.How can I join your mailing list?A.
Simply click on the link below to fill out the form...Q.Who owns the website if I cancel?A.
BYF owns the website and the website content if you cancel. The website is non-transferable under the terms of our agreement. However, we encourage you to own the domain name.
Free Trial & PaymentsQuestions about how our free trial period works as well as questions about website billing and payments.Q.How long is your free trial period?A.
Our most popular is our 60 day free trial. The 60 day free trial requires that you pay by ACH. We also offer a 30 day free trial if you opt to pay by credit card.Q.What is the cost?A.
This depends on which website option you choose.
Our Premier Website package is $83.33/mo.
Q.What happens when my 60 day free trial period is up?A.
Our Niche Website has a set up fee ranging from $500 to $1,500 depending on the scope of the project. The monthly ongoing Niche fee is $83.33/mo.
If you are happy with your website simply continue on a month to month basis.Q.What are the upfront fees?A.
No upfront fees - no set up fees - no design fees.
The only exception is our Niche Website option which requires a one time set up fee.Q.Are there hidden fees?A.
No hidden fees. BYF offers the most comprehensive website packages with the most features. All of our websites offer domains, email accounts, website hosting, customized accounting pages, statistics, etc.Q.Do you offer a free trial?A.
Yes, we offer a 60-day free trial if you use ACH to process your website payments. We offer a 30-day free trial if you wish to process your website payments via credit card. BYF allows 30 days to develop the new site before we begin the free trial period.Q.Do I have to sign an annual contract?A.
No, and you can cancel at anytime.Q.Can I pay by credit card?A.
Yes, but by paying by credit card your free trial will be 30 days. If you pay by ACH you will get a 60 day free trial period.
Features & DesignsQuestions about our website designs and the features that come with our various website packages including client portal, file transfer, email newsletter and more.Q.How does the newsletter work?A.
Our newsletter system is fast, easy to use and doesn't require any additional software.
Q.Can I incorporate my logo?A.
You log into our system, select a few articles you want to send that month.
You can even create a personalized welcome message to send to your clients and prospects. Then with a few clicks your newsletter is ready to send.
Most of our clients tell us it takes less than 15 minutes to get their newsletter out each month.
Yes at no extra cost. You choose from website designs we offer that can accommodate a logo and we will work with you on color matching.Q.How does the Client Portal / FTP work?A.
Our 56 bit, SSL encrypted, client portal is easy and fast to use. It doesn't require any additional software on your part.
Your clients will register to use the system by going to your website to fill out a brief form. You will be notified that someone has registered and you will need to approve the registration. Once this happens, you and your client can exchange files securely.
The system takes care of notifying each of you via email when a file is ready to download. File transfer allows you and your clients to transfer large files back and forth safely and securely such as QuickBooks files.Q.How much storage space is provided in the client portal?A.
The portal provides unlimited space to hold your documents.Q.Can I have a QuickBooks Affiliate page?A.
Yes., we can add a QuickBooks Affiliate Page to your website. We also offer other features for your website like payments via PayPal, online accounting, online payroll, etc. All at no extra fee.Q.Are your websites search engine optimized?A.
Yes. We offer search engine optimization on all of websites - with no extra fee. Whether you choose a Premier or Niche website the search engine optimization (SEO) that Build Your Firm provides makes it easy for small business owners to find you during their internet search, gradually over time.Q.Will I get email accounts?A.
Yes, all of our website options come with email accounts for your entire office.Q.Will I get a file transfer system for large files?A.
Yes, all of our websites offer a File Transfer system so you can securely transfer large files with your clients.Q.Can I see your website designs?A.
Yes, you can see samples of some of our completed accounting firm websites and our custom niche websites in our sample site gallery...Website Samples
Development ProcessQuestions about the website development process including how long it takes, how much of your time is required and more.Q.How much time will this take me - personally?A.
We do 95% of the work! Your need for involvement is mostly limited to completing our initial website wizard and reviewing your website before going live. Actual involvement time varies based on customization (logos, biographies, special requests, etc.).Q.How long before my site is live?A.
Your site will be live in about 30 days.
Q.Can I transfer my domain?A.
We build each site individually
No site is the same
Yes, BYF can host your current domain name and we will help you with the entire process; contacting your existing domain registrar.Q.What if I don't have a domain name?A.
Don't have a domain? No problem. BYF will help you secure a customized domain name. We will work with you giving you suggestions to choose the right one.Q.What is the process once I sign up?A.
We will assign you a website consultant who will work with you to understand your practice and develop a website that reflects your practice. Your consultant will walk you through the entire process, write 95% of the copy for you and be available to answer all your questions. Your website will be live in about 30 days.
Internet MarketingQuestions about our Internet marketing services like managing a pay per click advertising program, search engine optimization and organic vs. paid listings in the search engines.Q.What is search engine optimization?A.
Search engine optimization (SEO) is the process of improving the quality or volume of traffic to a website from the search engines. Primarily when we talk about search engine optimization or optimizing a website, we mean using the content and underlying HTML coding to increase a website’s relevance for specific keywords that are important to accounting firms.Q.What is internet marketing?A.
Internet marketing is using the internet or web to market products or services. It can include using marketing tools like a website, an email newsletter, a banner ad, blogs, and other vehicles to market your products and services.Q.What are the benefits of PPC advertising?A.
Immediacy and control. Organic search engine optimization can take up to 6-9 months to be well-ranked in the search engines. During the time it takes for that to happen, PPC advertising is important so your website is listed on the first page of results for prospects looking for an accounting firm in your area.Q.How much does PPC advertising cost?A.
PPC advertising is based on cost per click model. The cost per click varies depending on the market you are in and the keywords you want to target. If you decide to do a PPC campaign, we will examine your market and make a recommendation for an appropriate budget for your area. In addition to the per click charges incurred with the major search engines, BYF charges a management fee to manage your campaign for you.Q.How long does it take to be ranked in the search engines using PPC advertising?A.
Almost immediately. When you run a PPC campaign, you will be visible in the paid advertising listings on the search engines as soon as your ads are running. The organic rankings take longer to achieve. Generally, it can take 6-9 months to achieve organic results for a new domain. Sometimes this time frame is shorter if you have an existing domain.Q.What is the difference between organic rankings and paid advertising?A.
Paid advertising appears at the top of the page and on the right hand column of many of the major search engines. It is normally labeled as Sponsored Links, Sponsored Sites or Sponsored Results. Organic results generally appear in center or left area of the major search engines. These results are non-paid and are achieved by having a website that is search engine optimized.