Search Engine Optimization & Marketing


BYF is more than a website provider, we are an accounting marketing firm that specializes in helping accountants grow and manage their accounting practices using modern marketing methods. A professional, functional website is just one part of building a successful accounting practice, but too many firms stop there and never use the additional marketing tactics to their advantage.

Search Engine Optimization

We develop our Premier Websites using search engine optimization. Search engine optimization (SEO) is the process of improving the volume and quality of traffic a website receives from search engines.

 

While search engine optimization sounds simple and easy to do, it takes considerable planning, knowledge, work and takes time to deliver results. Search engine optimization is mostly technical in nature, combining source code programming with business marketing, web site architecture, visual presentation, persuasion copy writing, and some other disciplines woven into the fabric of a website.

 

We employ these techniques when we optimize your accounting firm website. Watch our video on SEO

Customized Email Newsletter

Provide regular, consistent, personalized communication to your clients and potential clients so you can stay front and center in their minds.

 

Our Premier Websites come with a customized email newsletter that will give you the opportunity to cross sell your existing services to clients who might not otherwise know the types of services you offer.

 

Plus, we’ll provide you with a easy to use backend interface that will help you manage the list of those who have signed up for the newsletter.

To make things even easier, you can use the financial planning and tax tips articles that are already part of your Premier Website to create the newsletter content.

Paid Advertising on Google

Pay-per-click paid advertising on the major search engines like Google is an important element in ensuring a website’s success. It is the fastest and surest way to ensure that prospective clients notice you. We offer paid advertising as an add-on feature to our Premier Websites.
Watch our video on Pay-Per-Click Advertising