Build Your Firm is more than a website provider, we are an accounting marketing firm that specializes in helping accountants grow and manage their accounting practices using modern marketing methods. A professional, functional website is just one part of building a successful accounting practice, but too many firms stop there and never use the additional marketing tactics to their advantage. Here are the marketing strategies we recommend.
Search Engine Optimization (no extra fee)
We don’t charge extra for search engine optimization (SEO) because we believe it is a critical part of website development. We optimize all of our websites to help improve search engine rankings so you can reach more businesses and sell more accounting services.
Search engine optimization doesn’t happen overnight, it’s an ongoing process that takes time. To help your website generate leads while SEO is getting established, we also provide social media integration and email newsletter marketing capabilities so you can generate leads and referrals.
Watch our video on SEO
Customized Email Newsletter for Accountants
Provide consistent, personalized communication to your clients and potential clients so you can stay front and center in their minds. Our customizable email newsletter gives you the opportunity to cross sell your existing services to clients who might not otherwise know the types of services you offer. Read more
Paid Advertising on Google
Pay-per-click paid advertising on major search engines like Google is the fastest way to ensure that prospective clients notice you. We offer pay-per-click management as an optional feature on our Premier Websites.
Watch our video on Pay-Per-Click Advertising
Social Media Integration
We can add icons that link to your social media profiles, add share buttons so your content is easy for others to share, set up a "like box" or integrate a live streaming activity box, all at no additional fee. See Example.
Consider a Blog - WordPress
The competition to get towards the top of search engines gets more demanding each day. The major search engines like Google, Bing and Yahoo are giving very high priority to websites that regularly offer a steady stream of the fresh, relevant content produced by a blog. We offer blogs for an extra fee. Read More.