Working in the Cryptocurrency Niche
Interested in learning more about cryptocurrency for your accounting firm? Need some basic questions answered? In this episode of Accounting Marketing Doesn’t Suck, host Hugh Duffy talks with Pat Larsen, co-founder and CEO of ZenLedger, tax software for cryptocurrency investors. Hear Pat talk about how he got into the industry, how the accounting profession is getting up to speed and why he believes having a strong core team was key to his company raising capital. Join us!
Pat Larsen is the co-founder and CEO of ZenLedger. He writes his bio this way: Former Amazon business manager ($100M P&L). M&A investment banking, marketing analytics, and e-commerce startups. Chicago Booth MBA. US Air Force Academy grad and former Navy helicopter mission commander.
Niche development for accounting firms is a marketing process designed to accelerate your growth of a certain type of client, understand their needs intrinsically, develop unique solutions to exceed their expectations, command superior pricing, and dramatically increase your referrals. The Cryptocurrency Niche for accountants and CPAs is a new and growing niche that could help your accounting firm create competitive advantage by being better and different.