Why Some Accounting Firms Are Using a Multiple Website Approach
Some of the more entrepreneurial accounting firms (or savvy) are using several websites to improve the quality of their lead generation. In other words, they realize that they are not limited to just one website and have embarked upon a multiple website strategy to generate more leads and improve the quality of their lead generation.
By all means, the large regional CPA firms have dramatically improved their online presentation. Most were extremely slow to come to the dance because every decision has to be agreed upon by the partners (more like a UN Summit). However, their visual presentation is now consistent with their brand image and the core services are communicated onto one corporate website. And yes, most of the savvy large firms are supporting the website with quality blog posts and with social media as well, which leverages their critical mass and deeper bench strength.
And while the large CPA firms had their kumbaya sessions and moved like a tortoise, several smaller accounting firms are using a multiple website strategy to penetrate the niches, improve lead generation, and moving quickly like a jack rabbit because they realize that effective internet marketing is inexpensive and it works.
Below are examples of accounting firms using a multiple website strategy to make more money. The corporate website positions them as both a local generalist AND the niche website positions them as a boutique firm which focuses on a specific type of business or service.
Example # 1 – Small CPA Firm in Northern Virginia – Two Website Strategy
Company Website – Local Generalist – Small Business Accounting and Tax services
Defense Contracting – DCAA Compliance and Audit Support – Contract Proposal Support.
Example # 2 – CPA Firm in Fresno CA – Multiple Website Strategy
Company Website – CPA in Fresno CA. Generalist approach in Fresno area.
California Estate and Trust Accounting Services – Fiduciary Accounting – Family Office Services
Forensic Accounting, Litigation Support, Business Valuation – Central and Northern CA
Dental and Oral Health Accounting and Consulting firm – California
Example # 3 – Small CPA firm in Massachusetts – Two Website Strategy
Company Website – Worchester CPA Firm – Small Business Accounting, QuickBooks, Tax
IRS Problem Resolution – IRS Offers in Compromise – Tax Audit Assistance
If you would like to improve the quality of your lead generation by attracting more inquiries around a particular accounting service or industry concentration, we highly recommend you consider exploring a multiple website strategy.
Don’t assume one website fits all needs.
