Outsourced Lead Generation

Who Has Time to Market My Firm?

While most accountants want to grow their accounting practice so their practice is worth more when they decide to retire, they typically lack the time, skills and desire needed to grow aggressively.

  • Z - Lack timeLack the Time – Most accountants get sucked into the operational side (back end) of their practice by staff and demanding clients. We all know that the squeaky wheel gets greased.  As a result, accountants typically lack the time to aggressively market and generate enough leads.
  • Skills – Let’s face it, accountants are technically proficient but not marketing savvy. The road to becoming proficient at accounting and tax has nothing to do with lead generation, reputation management, and branding.
  • Desire – And worst, most accountants simply don’t have the desire to proactively market their own practice. They enjoy operating in a consultative manner but hate marketing.

Why Is Outsourced Marketing growing within the accounting industry? 

For most accountants, the market value of their accounting practice is the most important component of their retirement plan.  That’s right, the value of their accounting practice on the open market is the linchpin to how prosperous their retirement years will be.

Here are some of the other reasons why more accounting firms are outsourcing their marketing:

  1. Hiring marketing people is expensive. A competent marketer commands a six figure compensation package which is not feasible for most accounting firms.
  2. Partnering with marketing experts yields better results because they have much more experience testing which methodologies work, and which are worthless. This eliminates the need to throw spaghetti up against the wall and test everything under the sun.  Savvy accountants would rather use a proven system to grow quicker.
  3. By partnering with marketing gurus, my practice will become easier to sell, more profitable and worth a higher multiple. It’s not about doing more of the same thing, it’s about improving our profit margins, hourly realization rates and obtaining a better balanced lifestyle.
  4. Hiring a marketing firm provides me with access to several different experts to better avoid problems and be more efficient with my time.

Why Do Accounting Firms Stick with Outsourced Marketing? 

Z - Key to SuccessThe business model for outsourced marketing within the accounting industry works.  And because it works, accountants are now using outsourced marketing for 5-15 years to develop practices that are worth more on the open market, transition the practice from a job into a business, and make more money.

Said another way, the average accounting practice is typically worth 1.2 – 1.3 times gross revenues.  And the cost to acquire $100,000 in revenues is approximately 0.5 – 0.6 times gross revenues, sometimes lower.  Essentially, outsourced marketing enables savvy accountants to acquire new business at a 50-70% discount to the market value.  This gap between the cost to acquire and sell has motivated many accountants to continue enhance their retirement nest egg for 5-15 years.

And if the practice operates at higher profit margins, then the multiple for this practice can be 1.3 – 1.7 times gross revenues because the profitability is higher.   That’s right, a practice that operates at profit margins of 50-70% will command a higher multiple than a 30% profit margin accounting practice.  The math is simple.

Build Your Firm’s Outsourced Marketing Program

Build Your Firm is the leader within the accounting industry for outsourced marketing and lead generation because our system is more effective, sustainable, and makes your accounting practice worth more on the open market.  And, it works with a wider array of accounting practices.

The core components of the program provide:

  • Training – At the onset, BYF’s program provides training on marketing, practice management and selling effectiveness.
  • Coaching – Throughout the program, BYF’s is your coach and partner through the myriad of business challenges.
  • Tangible Results – Our program is bottom-line focused. If the results are attained, we both will want to continue for 5-15 years.  If the results are below expectations, we both will want to end the relationship.  This win/win approach is why over 75% of firms continue beyond the initial program duration.

And like any professional, our wisdom and expertise gets better over time.

 

Million Dollar Example

Recently, we had an accounting client start from scratch and then grew to $1 million dollars in six years.  And while on the surface that may sound hard to believe, this person managed to do with taking 8-10 weeks of vacation each summer.   My gut instinct is that the next $1 million will be attained in less than four years.

If you are ready to turn up the volume on building your accounting practice, consider outsourcing your marketing for Build Your Firm.  Let more by watching what accountants around the country are saying.

 

Who Has Time to Market My Accounting Practice?

Image - MarketingWhile most accountants want to grow their accounting practice so their practice is worth more when they decide to retire, they typically lack the time, skills and desire needed to grow aggressively.

  • Lack the Time – Most accountants get sucked into the operational side (back end) of their practice by staff and demanding clients. We all know that the squeaky wheel gets greased.  As a result, accountants typically lack the time to aggressively market and generate enough leads.
  • Skills – Let’s face it, accountants are technically proficient but not marketing savvy. The road to becoming proficient at accounting and tax has nothing to do with lead generation, reputation management, and branding.
  • Desire – And worst, most accountants simply don’t have the desire to peddle their own wares. They enjoy operating in a consultative manner but hate working a crowd.

Why Is Outsourced Marketing growing within the accounting industry? 

Image - Why Outsource MarketingFor most accountants, the market value of your accounting practice is the most important component of your retirement plan.  That’s right, the value of your accounting practice on the open market is the linchpin to how prosperous the retirement years will be.

Here are some of the other reasons why more accounting firms are outsourcing their marketing function to companies like Build Your Firm:

  1. Marketing is not a core function of the firm and not what we excel at.
  2. It is less expensive to grow with marketing than buying another firm. That’s right, outsourced marketing is approximately 50% cheaper than buying someone else’s practice.
  3. Outsourced marketing is more sustainable, 365 days out of the year. As a result, the annual new business acquired is higher with a sustained marketing approach than binge marketing for short periods of time.
  4. Partnering with marketing experts yields better results. By partnering with marketing gurus, my practice will become easier to sell, more profitable and worth a higher multiple.  It’s not about doing more of the same thing, it’s about improving our profit margins, hourly realization rates and obtaining a better balanced lifestyle.

If you’d like to learn more about Outsourced Marketing, I recommend that you listen to a educational session that I hosted earlier this year at the Scaling New Heights conference.  Yes, it’s long but it will explain why accountants struggle with marketing and then you can hear a panel discussion from three practicing accountants who answer questions from the audience on their experience with outsourced marketing.

To illustrate the effectiveness of outsourced marketing, the three accountants in this video have been outsourcing their marketing for 5-10 years and will continue because it delivers results that are easy to measure and quantify.

 

Taking Your Accounting Practice to a HIGHER Plateau

OM - Superior Results - LadyNow that busy season is officially behind you, it’s time to think about your own business.  That’s right, there are eight months (starting now) to build your own practice and stop thinking about 2015 taxes…

Build Your Firm’s Outsourced Marketing Program helps accountants with this transition by providing:

Outsourced marketing and lead generation – Steady lead generation 52 weeks out of the year

– Training and coaching to develop a higher profit margin practice (50-70% margins, not 25-35%)

– Higher practice valuations when you elect to sell your practice

– Niche development to acquire higher quality clients

To learn more, watch this short video.  Or, request our free information kit (brand new for 2016) which explains the program in more detail.

Now is the time to take action.

Who Has Time to Market My Firm?

While most accountants want to grow their accounting practice so their practice is worth more when they decide to retire, they typically lack the time, skills and desire needed to grow aggressively.

  • Lack the Time – Most accountants get sucked into the operational side (back end) of their practice by staff and demanding clients. We all know that the squeaky wheel gets greased.  As a result, accountants typically lack the time to aggressively market and generate enough leads.
  • Skills – Let’s face it, accountants are technically proficient but not marketing savvy. The road to becoming proficient at accounting and tax has nothing to do with lead generation, reputation management, and branding.
  • Desire – And worst, most accountants simply don’t have the desire to peddle their own wares. They enjoy operating in a consultative manner but hate working a crowd.

Why Is Outsourced Marketing growing within the accounting industry? 

Outsourced Mkt imageFor most accountants, the market value of your accounting practice is the most important component of your retirement plan.  That’s right, the value of your accounting practice on the open market is the linchpin to how prosperous the retirement years will be.

Here are some of the other reasons why more accounting firms are outsourcing their marketing function to companies like Build Your Firm:

  1. Marketing is not a core function of the firm and not what we excel at.
  2. It is less expensive to grow with marketing than buying another firm. That’s right, outsourced marketing is approximately 50% cheaper than buying someone else’s practice.
  3. Outsourced marketing is more sustainable, 365 days out of the year. As a result, the annual new business acquired is higher with a sustained marketing approach than binge marketing for short periods of time.
  4. Partnering with marketing experts yields better results. By partnering with marketing gurus, my practice will become easier to sell, more profitable and worth a higher multiple.  It’s not about doing more of the same thing, it’s about improving our profit margins, hourly realization rates and obtaining a better balanced lifestyle.

If you’d like to learn more about Build Your Firm’s Outsourced Marketing Program, then call at 888-999-9800 x1.  This program will provide you with the coaching and mentoring needed to acquire new clients, market your practice consistently throughout the year, improve your reputation locally, and dramatically increase your hourly realization rates so your practice commands a higher multiple on the open market.

Re-Energize Your Accounting Practice

SalesAre you looking ahead to 2016?  Do you have the plans in place to dramatically grow your accounting practice?

If not, then you should consider a more comprehensive way to grow your accounting practice.

Learn why more accountants are using Build Your Firm to increase sales, operate at higher margins, and command a higher multiple when they sell.

 

Build My Own Practice vs Buying an Accounting Practice

Build vs Buy

 

While buying another accountants practice sounds like a less risky approach to getting into practice, it really is not.  The price tag is very high and the attrition rate is higher than most buyers realize.

Learn the positives and negatives associated with building an accounting practice versus buying someone else’s accounting practice.

Building is the better near term and long term solution for accountants.

Outsource Your Marketing and Lead Generation

If you’d like to aggressively grow your practice and improve the market value of your retirement nest egg, then consider Build Your Firm’s Image - Why Outsource MarketingOutsourced Marketing Program for the following reasons:

  • Partner with experts that know how to generate leads
  • Improve the profit margins for your accounting practice
  • Acquire higher quality small business clients

BYF provides the training, coaching and lead generation to improve your accounting practice.  Stop trying to do everything yourself.  It’s too difficult to be the chef, bar tender, waiter, and dish washer all by yourself.  Partner with a firm that has this expertise.  Absolutely no telemarketing involved.

If you are remotely interested, then register today for the Accounting Marketing Program as the season for acquiring business clients is now.  Don’t let the train leave the station for another season.  The season for starting the Outsourced Marketing Program is closing.

Just do it!!

Who Has Time to MARKET My Accounting Practice?

While most accountants want to grow their accounting practice so their practice is worth more when they decide to retire, they typically lack the time, skills and desire needed to grow aggressively.

  • Lack the Time – Most accountants get sucked into the operational side (back end) of their practice by staff and demanding clients.  We all know that the squeaky wheel gets greased.  As a result, accountants typically lack the time to aggressively market and generate enough leads.
  • Skills – Let’s face it, accountants are technically proficient but not marketing savvy.  The road to becoming proficient at accounting and tax has nothing to do with lead generation, reputation management, and branding.
  • Desire – And worst, most accountants simply don’t have the desire to peddle their own wares.  They enjoy operating in a consultative manner but hate working a crowd.

Why Is Outsourced Marketing growing within the accounting industry? 

For most accountants, the market value of their accounting practice is the most important component of their retirement Outsourced Mkt imageplan.  That’s right, the value of their accounting practice on the open market is the linchpin to how prosperous their retirement years will be.

Here are some of the other reasons why more accounting firms are outsourcing their marketing function to companies like Build Your Firm:

  1. Marketing is not a core function of the firm and not what we excel at.
  2. It is less expensive to grow with marketing than buying another firm.  That’s right, outsourced marketing is approximately 50% cheaper than buying someone else’s practice.
  3. Outsourced marketing is more sustainable, 365 days out of the year.  As a result, the annual new business acquired is higher with a sustained marketing approach than binge marketing for short periods of time.
  4. Partnering with marketing experts yields better results.  By partnering with marketing gurus, my practice will become easier to sell, more profitable and worth a higher multiple.  It’s not about doing more of the same thing, it’s about improving our profit margins, hourly realization rates and obtaining a better balanced lifestyle.

If you’d like to learn more about Build Your Firm’s Outsourced Marketing Program, then call Nita Sabo at 888-999-9800 x1.  This program will provide you with the coaching and mentoring needed to acquire new clients, market your practice consistently throughout the year, improve your reputation locally, and dramatically increase your hourly realization rates so your practice commands a higher multiple on the open market.