Marketing Accounting Firms Blog

Why Some Accounting Firms Are Using a Multiple Website Approach

Why Some Accounting Firms Are Using a Multiple Website Approach

Some of the more entrepreneurial accounting firms (or savvy) are using several websites to improve the quality of their lead generation.  In other words, they realize that they are not limited to just one...

Does Your Website “Connect” with Prospects?

Does Your Website “Connect” with Prospects?

When small business owners visit your website, does the website effectively educate the prospect on the type of service they want?  Does it differentiate your practice from other local firms?  Does it exude a...

Google Algorithm Changes: Penguin, Panda and Knowledge Graph

Google Algorithm Changes: Penguin, Panda and Knowledge Graph

Google has been wreaking havoc with algorithm changes. This time, they have two algorithm changes that are running concurrently.  The one has been named Google Panda and the newer one is named Google Penguin....

Website Reviews:  Why Are They Important?

Website Reviews: Why Are They Important?

Customer reviews posted online are far more important than most accountants realize. Think about yourself, do you use reviews to determine which movie you’ll watch, what book you’ll buy from Amazon, what restaurant you’ll...

Top 10 Search Engine Optimization Techniques

Top 10 Search Engine Optimization Techniques

There are tons of techniques that can be used to improve your organic placement within the search engines like Google, Bing and Yahoo.  Each of the major search engines use hundreds of criterion to...

Avoid Search Engine Optimization Firms That Do The Following

Avoid Search Engine Optimization Firms That Do The Following

Search engine optimization (SEO) is a process of using the best possible website development practices to improve your organic placement in the search engines.  There are proper techniques, which are referred to as white...

Does Your Accounting Website Have The Right Personality?

Does Your Accounting Website Have The Right Personality?

Does your website create favorable impressions of your accounting firm when people find it on the internet?  Does it distinguish your practice from the other boring accounting firms in town?  Or does it suck...

Does the Location of My Accounting Practice Matter?

Does the Location of My Accounting Practice Matter?

Absolutely! If you want to develop a high quality clientele gradually over time, the location of your office matters.  Ideally, you will want an office location that is near businesses that you’ll ideally want...

What is Search Engine Optimization?

What is Search Engine Optimization?

Search engine optimization (SEO) is the process of improving the volume and quality of traffic a web site or web page receives from search engines organically (e.g., no pay per click, without using paid...

Starting a new practice?Free eBook