Marketing Accounting Firms Blog

Growing Aggressively in Today’s Economy – Is It Possible?

Growing Aggressively in Today’s Economy – Is It Possible?

After 4-5 years of a soft economy, there is tons of skepticism out there about whether it’s possible to aggressively grow an accounting practice in this economy.  The naysayers have a strong argument between unemployment,...

Better Business Bureau:   Yea or Nay??

Better Business Bureau: Yea or Nay??

Earlier today, I received a call from the Better Business Bureau (BBB) about whether a client of ours should participate in the BBB program.  Yes, it was a sales call and the BBB rep...

Improve Accounting Firm Website Visibility

Improve Accounting Firm Website Visibility

If you’d like to improve the visibility of your website locally, it is extremely important to get your accounting firm registered with local websites like Yelp, Yellow Pages, Superpages and Citysearch.  By all means,...

Influence Your Accounting Firm’s Reputation – – Locally

Influence Your Accounting Firm’s Reputation – – Locally

On a local level, there are many ways to influence the reputation of your accounting firm locally.  One simple way to proactively influence your local reputation is securing reviews from existing clients of yours...

Why Some Accounting Firms Are Using a Multiple Website Approach

Why Some Accounting Firms Are Using a Multiple Website Approach

Some of the more entrepreneurial accounting firms (or savvy) are using several websites to improve the quality of their lead generation.  In other words, they realize that they are not limited to just one...

Does Your Website “Connect” with Prospects?

Does Your Website “Connect” with Prospects?

When small business owners visit your website, does the website effectively educate the prospect on the type of service they want?  Does it differentiate your practice from other local firms?  Does it exude a...

Google Algorithm Changes: Penguin, Panda and Knowledge Graph

Google Algorithm Changes: Penguin, Panda and Knowledge Graph

Google has been wreaking havoc with algorithm changes. This time, they have two algorithm changes that are running concurrently.  The one has been named Google Panda and the newer one is named Google Penguin....

Website Reviews:  Why Are They Important?

Website Reviews: Why Are They Important?

Customer reviews posted online are far more important than most accountants realize. Think about yourself, do you use reviews to determine which movie you’ll watch, what book you’ll buy from Amazon, what restaurant you’ll...

Top 10 Search Engine Optimization Techniques

Top 10 Search Engine Optimization Techniques

There are tons of techniques that can be used to improve your organic placement within the search engines like Google, Bing and Yahoo.  Each of the major search engines use hundreds of criterion to...

Starting a new practice?Free eBook