Developing an Iron Clad Niche
Niche marketing is designed to target a specific target audience with the goal of providing a higher level of expertise. And when the barriers to entry are restricted, then you have an iron clad...
Marketing Accounting Firms Blog
Sales Tips with The Pitch Queen
Knowing how to sell can make or break your practice. What prevents CPAs from selling effectively? In this episode of Accounting Marketing Doesn’t Suck, Hugh Duffy talks with Michelle Weinstein aka The Pitch Queen,...
Helping CPAs Get Paid Faster
In this episode of Accounting Marketing Doesn’t Suck, Hugh Duffy talks with Allan Ratafia, Build Your Firm’s co-founder and owner. A CPA, who is driven to manage his New York-based practice more efficiently and...
9 Accounting Podcasts to Improve Your Practice (and Your Life)
There’s no shortage of podcasts in the accounting industry, that’s for sure. A simple Google will get you a list that will keep you busy for a few days. For those who partake in...
Only the Best for Your Fur Baby
In today’s competitive marketplace, it’s hard to truly differentiate your accounting practice and make the competition irrelevant by focusing on a tiny segment of the marketplace. However, that’s exactly what John Siebert, owner of...
Leveraging Your Strength
Find your most passionate people and put them in front, says Sarah Cirelli, marketing practice leader and head of marketing for Grassi & Co. in New York. In this episode of Accounting Marketing Doesn’t...
Electronic Payments Are Exploding
The online payment industry continues to grow rapidly in the United States and abroad. By electronic, I am referring to everything from credit cards, debit cards, Automated Clearing House (ACH or echeck), and mobile...
Tax Incentives in Puerto Rico
To increase employment and encourage development of key industries, Puerto Rico offers economic and tax incentives to attract corporations and wealthy business owners. The tax breaks are substantial but they come with strings. In...
Choosing the Cannabis Accounting Niche
Everyone knows that cannabis is hot. If you’re a CPA or an accounting professional interested in getting into the industry, start here. In this episode of Accounting Marketing Doesn’t Suck, Hugh Duffy talks to...
Developing a Data-Driven Strategy in Your Accounting Marketing
In this episode of Accounting Marketing Doesn’t Suck, Hugh Duffy talks to Katie Tolin, owner of CPA Growth Guides, a growth consulting firm based in Canton, Ohio. Katie is a seasoned marketer who uses...
