Online Reviews for Accountants and CPAs
With tax season behind you, now is a great time of the year to get more online reviews in Google, Intuit’s Find-a-QuickBooks ProAdvisor directory, and maybe even Yelp. By all means, I understand Yelp is extremely difficult but here are the steps you should take to obtain at least 10-15 online reviews over the next three months.
- Sign up with Google+
- Select your business on Google Places and complete profile FULLY – you will need to validate as well (PIN verification)
- Select your business on Yelp and complete profile FULLY – validate as well
- Create a profile for yourself on Yelp so you can review clients of yours
- Create a list of business clients that you genuinely support and patronize their business. To help them, write several glowing reviews online for them in Google Places and/or Yelp. Pay the compliment forward.
- Create a list of businesses that are not clients of yours that you patronize. This can range from your favorite restaurants, coffee shop, auto repair shop, electrician, contractor, doctor, favorite place for lunch, and insurance agent. Write them glowing reviews in Google Places and/or Yelp. Pay the compliment forward. Become an active Yelper. Each of these businesses have the potential to refer business to you, even if they are not an active client of yours. I’m sure you’ve referred friends to restaurants, realtors and lawyers who you’ve never used before but know their reputation locally. Use this to your benefit.
- After paying the compliments forward and establishing yourself as someone who provides online reviews, now is the time to ask for reviews in return. Start with your business clients.
- Use the “Request a Review” tool to solicit online reviews in Google and Intuit’s directory. The Build Your Firm website has a application within the email newsletter tool to make requesting reviews painless. Google has about 75% market share for online searches so start there. You will want to secure 3-5 per month over the next few months. You will want the online reviews posted over a period of time rather than having all of them posted in one month.
- If you use Facebook or LinkedIn, ask your network of friends if they are active Yelpers. Only active Yelpers will get past the Yelp filter. Develop a short list of friends and professional peers who are willing to reciprocally review each other.
- If you have a network group like BNI or have some cohorts in the local Chamber, repeat this entire process with a small portion of them.
Get the ball rolling now so by Labor Day, your flow of new leads coming from the internet will become a steady flow of pre-sold clients that have read these reviews online. The hardest part is taking the initial action. Just do it!!