Online Marketing to the Hispanic Community

English SpanishWith the meteoric growth of the Hispanic community, how much longer can you ignore this emerging target audience?

Here are a few numbers that illustrate the need to provide a multi-lingual website:

  • The U.S. Census Bureau projects the Hispanic population to grow by 57% from 2015 to 2050.
  • The Hispanic community will grow from 18% of the U.S. population to 28% in 2050.
  • The Hispanic community will be more than twice the size of the African-American community in 2050.

And in some cities, Hispanics represent the majority of the population.  Here are several large cities with high concentrations of Hispanics:

  • English Spanish map of USEl Paso – 80% hispanic
  • Miami – 69%
  • San Antonio – 61%
  • Anaheim – 52%
  • Los Angeles – 48%
  • Dallas – 43%
  • Phoenix – 42%
  • Hartford – 41%

Is it time to embrace this community by having English and Spanish on your website?

Below are several examples of accounting firms who are extending an olive branch by providing a bilingual website.

At Build Your Firm, we’ve been doing bilingual marketing for over ten years.  We encourage you to embrace an emerging audience which is probably right in your neighborhood.