Marketing Best Practices for Small CPA Firms
Build Your Firm’s CMO, Hugh Duffy, was recently interview by PICPA for their CPA Conversations podcast. Hugh shares how he thinks small CPA firms can leverage marketing to reach a place where accountants get to run their practice like a business that they oversee and manage and aren’t doing all the work. He also touches on the benefits of local listings and online reviews to marketing success for small firms.
“Effective marketing is a plus for all firms, but it can be especially vital for small practitioners. From online reputation management to engaging websites, to leveraging your local listings, Hugh Duffy of Build Your Firm Inc. walks us through what small CPA firms can do to optimize their marketing efforts and help the business thrive.”
Listen to the podcast here: Marketing Matters – Best Practices for Small CPA Firms
Hugh is the consummate marketing coach for accountants and takes pride in the impact that it has on their practice, and lives. Hugh has more than thirty years of marketing experience. Since 2003, he has been teaching accountants on how to improve their marketing and make more money from their accounting practice. He has been instrumental in helping accountants develop a niche within their practice and today, BYF is the industry leader with over thirty niche website options to choose from.
Hugh has also been instrumental in developing BYF’s Outsourced Marketing Program, enabling him to manage the marketing behind the scenes for many accounting firms and directly contributing to their practice success. He has also spearheaded the development of two niche associations, the Dental Accounting Association and Veterinarian CPA Association.