Helping CPAs Get Paid Faster
In this episode of Accounting Marketing Doesn’t Suck, Hugh Duffy talks with Allan Ratafia, Build Your Firm’s co-founder and owner. A CPA, who is driven to manage his New York-based practice more efficiently and with less effort, tune in to hear Allan talk about how he operates his rapidly growing firm as a business not a tireless job. You’ll also hear about how he developed BizPayO, an engagement tool that enables accountants to electronically send proposals and determine terms for online payments, saving all parties admin time as well as headaches. Join us!
Fascinated with breaking the mold, Allan loves helping change the lives of other accountants. Maddened by the inefficiencies of his early accounting employers, Allan (known to his friends as “Rat” (from Ratafia) set out to start his own CPA firm in 1993. His mission was simple: Do it better with less effort. Never being afraid to try new things and quickly pivot, Ratafia & Company CPAs grew quickly and was noticed by other peers who often sought direct consulting advice for their firms. Allan embraced helping others and knew that his role in the industry would be best served in this capacity. So, in 2003 Build Your Firm Inc was launched to do just that.