Email Newsletters – Personalized or Totally Canned?
When it comes to email newsletter marketing, is your email newsletter totally canned or is it personalized to your local marketplace? In other words, do you think a newsletter that is customized to your local market and clearly comes from you is more effective than a canned email newsletter that is the exact same newsletter used by thousands of accounting firms around the United States and has virtually no personalization? Yes, I totally understand that the canned version saves you time.
Before you answer, let’s look at a few analogies. When you receive a mass mailed direct mail letter, can you tell immediately? When you receive a robo call, can you tell? When you receive an email newsletter from a local business, can you tell by it’s distinctive personality and humor? If so, then why are many accountants using canned email newsletter for such a personalized service?
A personalized, local email newsletter is easy to see and connects with clients and prospects. And, it’s an efficient way to guide your clients on what they should be doing to make your practice more smoothly (aka – making your life easier). Below is a current example of a local email newsletter which ties into Father’s Day, Graduation Celebrations, Local Minor League Baseball team along with a raffle for a local restaurant. Yes, the image is hard to read but this clearly illustrates how local, organically developed email newsletters can be far more effective for your accounting practice than a canned email newsletter.
Be authentic. Be local. Be organic. Stay away from canned email newsletters that are used by thousands of accounting firms.