CPA For Craft Beer Breweries
Craft beer breweries, coffee roasters and digital agencies – what do they have in common? Joshua Lance, founder and managing director of Lance CPA Group will tell you the similarities in these niches and how he grew his practice around them. In this episode of Accounting Marketing Doesn’t Suck, learn more about Joshua’s marketing strategies (including the “long play” of content marketing), why he created an annual event and benchmark study for brewery owners and how they are holding their own amongst some of the largest firms in the industry. Join us!
Accounting For Craft Beer Breweries
Guest Bio: Joshua Lance
Joshua Lance is the founder and managing director of Lance CPA Group, a virtual CPA firm that focuses on providing accounting and consulting services to craft breweries and digital agencies. A licensed Certified Public Accountant and Chartered Global Management Accountant, Josh is also a family man who calls Chicago home. Before venturing on his own with a mission to help small businesses, Josh spent his early career at Crowe LLP before working as a Controller at an ultra-high net worth family office. Josh is also an adjunct professor at Northwestern University in Evanston, IL teaching accounting in the Farley Center for Entrepreneurship and McCormick School of Engineering. He enjoys making wine and beer at home, cooking, traveling, and cheering on his favorite football and soccer teams. Josh was honored by being selected to the 2017 class of the AICPA Leadership Academy and was named as one of the 40 under 40 in 2017 and 2018 by CPA Practice Advisor. Josh was recently appointed to the Illinois CPA Society Board of Directors.
Memorable Quotes from this Episode
“A lot of this came from my experience in public accounting and the things I liked and didn’t like. If I ever started my own firm, what I would do differently.”
“We did a lot of content marketing – and that’s a bit of a long play but once that started to take hold we started picking up breweries across the country.”
“The brewing community is very tight-knit. When you do a good job they are going to speak up on your behalf.”
“A lot of it is being present and showing up.”