Accounting Website Marketing

Google’s New Algorithm – Tuesday, April 21st

On Tuesday April 21st, Google is launching a new algorithm which will reward websites that are mobile friendly.  Surprisingly, many accounting firm websites are designed for desktop computers and have not taken this extra step.

All Build Your Firm accounting websites have provided a mobile friendly option since 2013.  If you have a BYF website, you are compliant.

For those that only have a desktop only website, our suggestion is to migrate into a “responsive” web design as this will be the next hurdle to cross.

By all means, we realize that you have more tax returns on extension so worrying about Google is not top priority.  However, we would welcome the opportunity to help you acquire more leads from the internet and comply with Google’s demands so your website is easy to locate online.  Our 2015 websites will focus on responsive design. BYF started providing responsive designs in 2014.

The massive algorithm change next week is much larger than past Google algorithm changes like Panda and Penguin.


What is Google’s Mobilegeddon?

Mobilegeddon3On April 21st, Google will be launching their newest website algorithm with an emphasis on mobile-friendly websites.  In other words, they are telegraphing this algorithm change which is not their norm.

Simply said, Google will support websites that have a mobile website option for mobile viewing, while concealing websites that are “non-mobile-friendly.”  In other words, if your website does not have a mobile website option for smart phone viewers, your website traffic will get clobbered.

Here is our guidance to accounting firm owners:

  • Now is the time to take one extra step ahead of Google’s shot across the bow.  Google ultimately wants you to adopt responsive web design so your website is easy to index and display for them.  They have formally stated that responsive design is the new industry standard which is more than a hint that having a mobile alternative is not the end goal.  Savvy accountants will be ordering a responsive web designed website immediately after tax season.
  •  Early adopters will be rewarded.  The engineers at Google will find a way to incent website owners using responsive web design.  They won’t broadcast it but they will reward early adopters with higher placement and more website traffic.

Build Your Firm’s stance:

  • Mobile friendly – All of BYF’s websites exceed the Google requirement of a mobile alternative on April 21st.
  • Responsive Web Design – BYF launched responsive web design in 2014 and is going much further in 2015.  While you were in tax season, we overhauled our website production system so ALL new websites designed will be “responsive”.
  • Free Web Redesign – If you have a BYF website and it is older than three (3) years old, we would like to provide you with a free face lift at our expense so you are even more “responsive” going forward.  Simply contact us.  If your website is not three (3) years old but want to be an early adopter of responsive, call us and we will provide a reasonable quote to design a responsive website for you.
  • Accountants without a mobile option – We welcome the opportunity to help you exceed Google’s expectations and help you generate more leads from the internet with a search engine optimized website for accountants.  We don’t charge extra for search engine optimization, like everyone else, and excel at helping you put your best foot forward.

To provide you with a different context, many large companies do not yet have a mobile alternative.  I would suspect that many large accounting firms have not yet dealt with this issue too.  And extremely few regional accounting firms have adopted responsive web design, which is what Google is advocating.  So, this algorithm change will provide an opportunity for early adopters at the expense of followers for a temporary period of time.



Real Estate Accounting – REITs – Property Management – Investor Groups

To help real estate businesses receive a higher level of expertise, Morey & Associates, CPA has unbundled their specialty services into a la carte services.

Target Segments of Real Estate Industry 

Morey - REITsReal Estate Investment Trusts (REITs)

Property Management Companies

Real Estate Investor Groups

Real Estate Developers

Agents, Brokers and Agencies

Morey - Real Estate Accounting

Types of Services Provided

Outsourced CFO Controller

Tax Planning and Compliance


Morey - Out CFOConsulting

IRS Tax Audit Resolution


Call Jerry Morey, CPA at 949-485-2011 for your free initial consult.


Real Estate CPA Accountants – Southern California


CPA Accounting for Churches – Parochial Schools – Faith Colleges

Gatlin - Church Acctg

Gatlin CPA has been servicing the needs of faith-based organizations for decades.  However, they now want to service the needs of religious organizations all over the United States because this sector is often overlooked by larger CPA Firms.  As part of this outreach, Gatlin CPA is now seeking to service religious organizations across the country and service them by the type of service they truly need.


In 2015, Gatlin CPA will seek to create specialty areas to better meet the needs religious organizations.

Outsourced CFO and Controller Services – Independent financial guidance along with tighter internal controls is key to every well run organization.  For a fraction of the cost of hiring a in-house CFO, religious organizations can now outsource this function to a firm that does this for many religious groups.


Accounting for Colleges, Universities and Parochial Schools – Cost effective accounting for all types of educational services.

Gatlin - Schools

Church Accounting – Financial reporting and regulatory scrutiny are key to religious organizations of all types.

Non-Profit Tax Compliance – Federal, state and local reporting requirements can be complex in order to retain your non-profit status.

Clergy Taxes – We provide income tax filing for clergy, pastors and ministers of all types.

Gatlin CPA has been servicing religious organizations for over twenty five years.  Harold Gatlin CPA CGMA is a product of a faith based family and has a sibling with long tenured service in the ministry.  To discuss your situation, call 219-462-7544 and ask for Harold.


Cross Border Income Tax Services

Are you searching for cross border tax preparation services?

Whether you are a Canadian citizen working in the United States or a U.S. citizen living in Canada, this firm is worth considering.

  • Expatriate tax preparation
  • Cross Border taxes
  • Reporting on Foreign Trusts

Cross Border Tax

Outsourced CFO Controller Providers

Doing every single function in-house is not always the right approach.  Sometimes, it’s far better to outsource certain aspects of a business to subject matter experts like a financial controller.  Here are some options worth considering if you are in the market searching for an outsourced CFO or just want to outsource your accounting.

Outsourced CFO

Outsourced CFO and Controller Services – Mergers and Acquisitions – CPA Firm

Outsourced CFO and Controller Services – Mergers and Acquisitions – California CPA Firm




For businesses on a tighter budget, here are some outsourced accounting firms.

Out AcctgOutsourced Accounting and Tax – Alabama Accountants

Outsourced Accounting – CFO Controller – Phoenix AZ CPA Accountants

Outsourced Accounting – CFO Controller – Atlanta GA CPA Accountants

Outsourced Accounting – Outsourced QuickBooks – Atlanta CPA Accounting

Outsourced Accounting – CFO Controller – Boston MA CPA Accountants

Outsourced Accounting – QuickBooks – Baltimore MD CPA Accountants

Outsourced Accounting and Bookkeeping – Minneapolis MN CPA

Outsourced Accounting and CFO Controller – Pittsburgh PA CPA

Outsourced Accounting and CFO Controller – Memphis TN CPA

Outsourced Accounting and Controller – Seattle WA CPA Firm

We highly recommend these firms.




Equine Accounting and Tax for Horse Lovers

Equine acctgHorses are more than a passion.  In this case, it’s become an integral component of this accounting practice.

Liz Daniel, CPA works with all types of horse lovers from breeders to stables to trainers and even vets.  Liz has over thirty years of experience as a rider, barn owner and even worked for a veterinarian focused on horses.


CPA Accounting and Tax Firm for Equine Businesses – Stables – Breeders – Vet Practices

CPA Accounting for Vets – Kennels – Pet Hotels

Vets and K9Are you looking for an accountant who has the same passion for pets that you do?

Here is a CPA Firm that works with veterinarians, pet walkers, kennels, groomers and K-9 lovers of all kinds.  Yes, you can work with Josh Dixon virtually to save taxes and correct your books.

CPA Accounting for Vets – Doggie Daycare – Kennels – Pet Hotels

Accountants Specializing in Divorce and Innocent Spouse Relief

Innocent Spouse2If you are searching for an CPA Accounting Firm that focuses on divorce, innocent spouse relief and related forensic accounting matters, then here are several firms that we highly recommend.

Divorce Accounting – Forensic and Family Litigation – CPA Firm

Divorce Accounting – Forensic and Valuation Services – CPA Firm

Innocent Spouse Relief – CPA Firm – Nationwide

Divorce Accounting – Forensic – Fraud Investigation – Florida CPA Firm

Forensic Accounting – Fraud Investigations – Florida CPA Firm

Divorce Accounting – Litigation Support – South Carolina CPA Firm

Google’s Next Algorithm Change – April 21st

Google Algo changeTypically, Google does not provide advance notification of a algorithm change.  However, they have provided advance notice to website developers of all kinds signaling their preference for responsive design websites.  The date of this change is April 21, 2015.

You may have heard about famous algorithm changes in the past like Hummingbird, Panda, Penguin, Pigeon and others.  Well, this one may have even broader implications.  Essentially, Google would like all web designers to shift towards responsive web design so their web crawlers can scan just one website rather than different versions of the same website for standard computers versus mobile websites.  And, they’ve stated that responsive web design is the “new standard” for best practices.  Eventually, they will demand responsive layouts for top placement in their search engine results…

By all means, Google is leveraging their market share dominance within mobile web delivery and it’s the right call.  By web dominance amongst mobile platforms, I am factoring in smart phones (Android), Google search, Google app’s, and general market share amongst all devices.  Eventually, they may even become a player in television and cars.  Who knows…

To provide more time, Google’s initial demand is that your website must provide a mobile website or use a responsive design.  At a minimum, all of BYF’s websites provide a mobile option.  Some of our newer websites in 2014 were designed in responsive layouts.  In 2015, our goal is to design all new websites in responsive.

If your website is three years or older, it’s time to switch to responsive design.  For older BYF website subscribers (3 years or longer), we want to redesign your website into a responsive layout and will do it at our expense.  For newer websites that are not yet in responsive layouts, we will have to charge a small fee but it will be well worth it.

During this off-season, BYF has totally overhauled our website production system to provide new responsive design options for you.  Please call us to discuss your needs for the post-tax season season.