On Tuesday April 21st, Google is launching a new algorithm which will reward websites that are mobile friendly. Surprisingly, many accounting firm websites are designed for desktop computers and have not taken this extra step.
All Build Your Firm accounting websites have provided a mobile friendly option since 2013. If you have a BYF website, you are compliant.
For those that only have a desktop only website, our suggestion is to migrate into a “responsive” web design as this will be the next hurdle to cross.
By all means, we realize that you have more tax returns on extension so worrying about Google is not top priority. However, we would welcome the opportunity to help you acquire more leads from the internet and comply with Google’s demands so your website is easy to locate online. Our 2015 websites will focus on responsive design. BYF started providing responsive designs in 2014.
The massive algorithm change next week is much larger than past Google algorithm changes like Panda and Penguin.
On April 21st, Google will be launching their newest website algorithm with an emphasis on mobile-friendly websites. In other words, they are telegraphing this algorithm change which is not their norm.
Simply said, Google will support websites that have a mobile website option for mobile viewing, while concealing websites that are “non-mobile-friendly.” In other words, if your website does not have a mobile website option for smart phone viewers, your website traffic will get clobbered.
Here is our guidance to accounting firm owners:
- Now is the time to take one extra step ahead of Google’s shot across the bow. Google ultimately wants you to adopt responsive web design so your website is easy to index and display for them. They have formally stated that responsive design is the new industry standard which is more than a hint that having a mobile alternative is not the end goal. Savvy accountants will be ordering a responsive web designed website immediately after tax season.
- Early adopters will be rewarded. The engineers at Google will find a way to incent website owners using responsive web design. They won’t broadcast it but they will reward early adopters with higher placement and more website traffic.
Build Your Firm’s stance:
- Mobile friendly – All of BYF’s websites exceed the Google requirement of a mobile alternative on April 21st.
- Responsive Web Design – BYF launched responsive web design in 2014 and is going much further in 2015. While you were in tax season, we overhauled our website production system so ALL new websites designed will be “responsive”.
- Free Web Redesign – If you have a BYF website and it is older than three (3) years old, we would like to provide you with a free face lift at our expense so you are even more “responsive” going forward. Simply contact us. If your website is not three (3) years old but want to be an early adopter of responsive, call us and we will provide a reasonable quote to design a responsive website for you.
- Accountants without a mobile option – We welcome the opportunity to help you exceed Google’s expectations and help you generate more leads from the internet with a search engine optimized website for accountants. We don’t charge extra for search engine optimization, like everyone else, and excel at helping you put your best foot forward.
To provide you with a different context, many large companies do not yet have a mobile alternative. I would suspect that many large accounting firms have not yet dealt with this issue too. And extremely few regional accounting firms have adopted responsive web design, which is what Google is advocating. So, this algorithm change will provide an opportunity for early adopters at the expense of followers for a temporary period of time.
To help real estate businesses receive a higher level of expertise, Morey & Associates, CPA has unbundled their specialty services into a la carte services.
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Gatlin CPA has been servicing the needs of faith-based organizations for decades. However, they now want to service the needs of religious organizations all over the United States because this sector is often overlooked by larger CPA Firms. As part of this outreach, Gatlin CPA is now seeking to service religious organizations across the country and service them by the type of service they truly need.
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Doing every single function in-house is not always the right approach. Sometimes, it’s far better to outsource certain aspects of a business to subject matter experts like a financial controller. Here are some options worth considering if you are in the market searching for an outsourced CFO or just want to outsource your accounting.
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Typically, Google does not provide advance notification of a algorithm change. However, they have provided advance notice to website developers of all kinds signaling their preference for responsive design websites. The date of this change is April 21, 2015.
You may have heard about famous algorithm changes in the past like Hummingbird, Panda, Penguin, Pigeon and others. Well, this one may have even broader implications. Essentially, Google would like all web designers to shift towards responsive web design so their web crawlers can scan just one website rather than different versions of the same website for standard computers versus mobile websites. And, they’ve stated that responsive web design is the “new standard” for best practices. Eventually, they will demand responsive layouts for top placement in their search engine results…
By all means, Google is leveraging their market share dominance within mobile web delivery and it’s the right call. By web dominance amongst mobile platforms, I am factoring in smart phones (Android), Google search, Google app’s, and general market share amongst all devices. Eventually, they may even become a player in television and cars. Who knows…
To provide more time, Google’s initial demand is that your website must provide a mobile website or use a responsive design. At a minimum, all of BYF’s websites provide a mobile option. Some of our newer websites in 2014 were designed in responsive layouts. In 2015, our goal is to design all new websites in responsive.
If your website is three years or older, it’s time to switch to responsive design. For older BYF website subscribers (3 years or longer), we want to redesign your website into a responsive layout and will do it at our expense. For newer websites that are not yet in responsive layouts, we will have to charge a small fee but it will be well worth it.
During this off-season, BYF has totally overhauled our website production system to provide new responsive design options for you. Please call us to discuss your needs for the post-tax season season.