Attracting Diamonds in the Rough – Niche Marketing
Is there a special type of client that has hidden characteristics and exceptional future value but is extremely hard to find? In other words, you are uniquely suited to meet their needs and if a couple more stumbled upon your firm, then the word of mouth advertising would start to form…
Metaphorically, here is an example of a CPA that has very unique talents but finding these clients requires a non-traditional marketing approach. That’s where online marketing excels when done right. Yes, online marketing provides you with ways to attract your diamond in the rough.
Mark Feinsot is a CPA who has these unique talents. Mark happens to be a chief pilot and flight instructor and he understands the extensive documentation required to qualify for tax breaks and deductions on airplanes. His knowledge base in the aviation industry makes him very attractive to aircraft management companies, fractional owners, flight crews, and private owner operators.
To attract pilots, flight crews and air transportation companies, we will use the power of the internet make them aware of Mark’s expertise and unique talents.
If you have something unique in your background or are passionate about something and want to develop a specialty, call Build Your Firm and we will guide you down this path like we just did for Mark.