Monthly Archive: January 2015

Inbound Marketing for New Client Acquisition

Inbound Marketing for New Client Acquisition

McKinnon Patten is a Dallas Texas based CPA firm that has been operating for over 40 years.  Like many established CPA Firms, they operated by word of mouth and old fashioned hard work until...

Google, Yahoo and Bing Love Responsive Websites – So Should You

Google, Yahoo and Bing Love Responsive Websites – So Should You

In today’s world, we are accessing the internet on wrist watches, mobile phones, tablets, talking to Siri, large screen TVs and traditional desktop computers.  Given the variety of devices, Google Bing and Yahoo are...

SEO Changes for Accountants in 2015

SEO Changes for Accountants in 2015

The search engine optimization (SEO) landscape is constantly changing and dynamic.  Here are the things that we see changing and the implications for your accounting practice.     Local Search gets more important and specific...

Article on Client Data Breach – Avoid This Situation At All Costs

Article on Client Data Breach – Avoid This Situation At All Costs

Below is an article which clearly explains the risks associated with data breach and what to do if this happens at your office. http://www.journalofaccountancy.com/Issues/2013/Aug/20138003.htm The risks of data breach include the following: – lost...

Secure File Exchange – 256 bit encryption

Secure File Exchange – 256 bit encryption

Now is the time to “proactively” communicate how electronic documents are to be sent into your office so they are safe and secure.  All inbound and outbound electronic documents should be 256 bit encrypted...

Control Over Getting Paid

Control Over Getting Paid

The days of waiting for a check to arrive in the mailbox are over.  With BizPayO, you can get paid by ACH (eCheck), Credit Cards and Bank Wires from one payment screen.  Recurring and...

Why Online Reviews are SO Important

Why Online Reviews are SO Important

Obtaining more online reviews in Google, Yelp and YP.com right now is important because: 1.) Establishes Your Trustworthiness 2.) Google likes it and will raise your website placement (higher SEO) 3.) Reviews are more...

Why Blogs Are Imperative

Why Blogs Are Imperative

All business owners love inbound marketing when it works effectively because it brings motivated prospects to our front door.  However, we hate the work required to get the end results.  As Americans, we are...

Improving Your Reputation Locally – Yelp

Improving Your Reputation Locally – Yelp

Back on August 18, 2014, I shared an example of a tax accountant in Northern California in the East Bay area who was doing a great job marketing his practice on Yelp using BYF’s...

Create a Successful Giveaway Contest

Create a Successful Giveaway Contest

Everyone loves getting something for free.  The other day, I saw HGTV’s Dream Home giveaway and remembered how enticing the past giveaways were (e.g., Atlanta, Kiawah, etc.).  This year, their Dream Home giveaway is...

Starting a new practice?Free eBook