Monthly Archives: October 2014
One of the more attractive niches for accounting firms that have a strong expertise in tax is International Tax. As our economy has become more global, the need for accounting firms providing international tax services continues to grow faster than the supply. While some aspects of this niche are extremely complex, other aspects are not.
Below are some examples of accounting firms marketing their firm on the internet to generate more leads for International Tax related engagements:
There are many more subsegments of International Tax niche that are ripe to targeting prospective new clients.
Build Your Firm understands that marketing is all about the process of distinguishing how your services are unique and different from other providers in your local market. By creating a point of distinction, you reduce the need to compete on price. That’s why we take great pains in understanding how your practice in different than your local competitors rather than pigeon hole your services into a cookie cutter website development program.
For example, the website that we design for a large CPA firm with 5-10 partners is radically different than a Chartered Accountant operating in Canada or CPA in Puerto Rico. The same differences exist between a Tax Accountant who is an Enrolled Agent versus a boutique accounting firm focused exclusively on Non-Profit Accounting. These same changes exist between a franchised accounting firm website and another CPA Firm that provides financial services, needing approval from their broker/dealer for every single item on the website.
Below are some examples on how the content, photography, and overall look/feel are distinctly designed around different types of practices within the accounting industry.
Website Design by Accounting Firm Type and Size
Website Design for Non-Tax Firms
Website Development outside the United States
Niche Websites for Non-CPA Firms
If you’d like to truly differentiate your practice from all of the local competitors, call Build Your Firm to bring your story to life. Let us paint your canvass online.