Monthly Archive: July 2014

Accounting Website Design Mistakes to Avoid

Accounting Website Design Mistakes to Avoid

As a potential buyer on the hunt to purchase something, we all stumble upon websites that absolutely suck.  Whether it’s a local restaurant or B&B or professional service firm, we all know it when...

Inbound Marketing Fans Understand Why Blogs Are Imperative

Inbound Marketing Fans Understand Why Blogs Are Imperative

While most of us love inbound marketing when it works effectively, we hate the work required to get the end results.  As Americans, we are lazy and want the results without all of the...

Why Yelp Is Becoming More Important for Web Marketing

Why Yelp Is Becoming More Important for Web Marketing

Google has just launched a new twist to their local search algorithm which will make Yelp much more important for lead generation and traffic from search engine results pages.  Within the SEO world, this...

A Sector Making a Come Back – Real Estate Accounting

A Sector Making a Come Back – Real Estate Accounting

As the local real estate market continues to improve gradually, we have seen more accountants step up and develop a real estate accounting niche.  Yes, our fingers are crossed as interest rates have remained...

Google vs Yelp Reviews?

Google vs Yelp Reviews?

We all know that online reviews are essential for enhancing your local reputation.  They also increase your close ratio on new prospects and elevate your website placement in the search engine results pages.  The...

Accelerate Cash Flow in Your CPA Accounting Practice

Accelerate Cash Flow in Your CPA Accounting Practice

Build Your Firm’s BizPayO Payment Portal is a breakthrough technology designed to help accountants get paid faster and lower write offs.  Learn how you can integrate BizPayO into your practice to lower Accounts Receivable and have...

Invest Time Into Your Reputation

Invest Time Into Your Reputation

With a bit of inspiration, creative talent, and some luck, you can create some mojo about the reputation of your accounting practice.  That’s right, it starts as a snowball going down a ski slope...

Want More Leads?  Use a Diversified Approach..

Want More Leads? Use a Diversified Approach..

In today’s marketplace, marketers have to use a more diverse approach to reach prospects.  Yes, it takes more work but once it’s in place, each piece builds upon each other and synergy eventually kicks...

Remarketing Advertising

Remarketing Advertising

Remarketing advertising (aka – retargeting) is designed to target people who have previously visited your website as they browse the internet.  No, we are not bold like this cartoon implies but it does break...

Who Has Time to MARKET My Accounting Practice?

Who Has Time to MARKET My Accounting Practice?

While most accountants want to grow their accounting practice so their practice is worth more when they decide to retire, they typically lack the time, skills and desire needed to grow aggressively. Lack the...

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