Monthly Archives: February 2013
Here’s a short article based on a market research study conducted by eMarketer. Online reviews influence purchase decisions and people’s perceptions of businesses.
– 78% of internet users consider online reviews influential (Ipsos study, October 2012)
– 80% of US internet users trust online reviews (eMarketer study, Aug 2012)
While I understand you are busy, NOW is the best time of the year to obtain online reviews. That’s right, your clients appreciate what you do for them this time of year. Ask for some candy back. That’s right, ask them to post a review online for your accounting practice.
If you are accustomed to reading reviews online as part of your process for selecting a restaurant, hotel, or even a book to read, then why not do the same for your accounting practice. Online reviews motivate people to hire you. It’s common sense. Do yourself a favor and obtain some reviews now.
Here are some places that you should obtain online reviews during tax season:
- Google+ – Yes, you have to open up a Google+ account and claim your business.
- Intuit QuickBooks Find-A-ProAdvisor directory
- Yahoo Local
- Bing Local
- Yelp (very hard to obtain, you need to have Yelpers as clients)
Getting favorable reviews can get your phone ringing. Personally, I think the best way to get reviews for your practice is to start by paying the compliment forward. That’s right, you should consider giving reviews for your clients that you genuinely support, along with some of your favorite watering holes. If you want some great reviews in Yelp and Google+, then spend a couple of hours writing favorable reviews for 10-15 of your business clients and some of your favorite restaurants. And then, write some more 1-2 weeks from now.
If you need more convincing or instructions, here are some articles to consider.
Places to Get Reviews Online (general article on reviews)
Yesterday, we received a call from a website client that has been working with Build Your Firm for many, many years. The bill was for $65 and appeared legit but he called me to be safe before paying it. The bill appears real, but this is not a vendor BYF uses and it is a sleasy tactic to hijack the domain name.
If Build Your Firm ordered your domain name and is holding it for you, we (BYF) pays for your domain renewal so ignore notices like this. If you ordered the domain name and it is in your name, then you need to maintain it and pay for renewal notices. If you receive one of these notices or don’t remember, feel free to call us.
Blogs that are “integrated” into your website are an effective tool to grow your accounting practice.
By integrated, I mean the website domain address is the same as your website. The blogging software that we recommend is WordPress. Typically, the blog posts are questions that your existing clients ask and similar types of clients should be thinking about.
The benefits of using a blog that has the same branded look as your website and uses the same website domain address are:
– Higher placements in Google, Bing and Yahoo
– Higher brand awareness for your accounting firm
– Opportunity to establish yourself as a subject matter expert for a particular service or industry
Below are some examples of other accounting firms that are using blogs effectively:
In each of the cases above, the blog focuses on a niche set of accounting services and establishes the firm as experts in understanding the struggles that the reader faces, the unique set of rules and regulations they are facing. And by working with an accounting firm that understands these unique challenges, they are able to attract clients from a broader geographic area and less likely to compete on price, which we all hate.
After tax season, you should consider adding a blog to improve the QUALITY of your accounting practice.