Monthly Archives: August 2012

Improve Accounting Firm Website Visibility

If you’d like to improve the visibility of your website locally, it is extremely important to get your accounting firm registered with local websites like Yelp, Yellow Pages, Superpages and Citysearch.  By all means, you still need a search engine optimized website as well but having a SEO website is not enough given the level of competition to be near the top of search engine results pages.

To get a quick read on where you stack up, simply go to www.getlisted.org and enter your firm name and zip code.  It’s free.

Local Citations

Google and Bing both use a term called local citations.  Citations are defined as “mentions” of your business name and address on other website pages.  In other words, Google and Bing are using local website directories like Yelp and online yellow page directories to “validate” your business listing is accurate and real.

Citations are a key component of the ranking algorithms in Google, Bing and Yahoo because they want to ensure they are providing accurate information to searchers.

Most Important Local Citations to Boost Visibility of Your Accounting Website

Overall, the best local citation websites are:

Yelp

YP.com (YellowPages)

Citysearch

Superpages

Manta

What Should I Do to Increase Visibility?

Register your accounting firm with the following and complete the information FULLY.  In most cases, you will have to validate the information with a PIN number or by phone.  If you use an automated teller, request a PIN by mail.

1. Register your business on Yelp.com.  Support them with pictures and complete information.

2. Register your firm with InfoUSA and Localeze.  These are two large data providers and they will feed your accounting firm information to many local yellow page providers.

3. Register your business with Superpages.com.

In addition to the above, you should also register your business with Google+ Local, Yahoo Local and Bing.  To accomplish this, simply go to getlisted.org, enter your business info and follow the instructions.

This process takes time but it is extremely important for boosting your website placement.