When marketing your firm, you likely have a sales funnel in process. This is a simple series of steps that prospective clients move through when going from prospective lead to interested inquiry to client....
You have probably heard the term Content Marketing before. As marketing trends have shifted to inbound marketing tactics, and more and more businesses turn to the internet to generate new, high-quality leads, content marketing...
Asking for a simple definition of how SEO works is sort of like someone asking you for a simple explanation to the new tax reform. You might respond something like, “well…it’s complicated.” In order...
Just like a small business turns to a local accounting firm for accounting and tax support, accounting firms should turn to marketing and lead generation experts to help with their accounting marketing. At Build...
To better service the veterinary practice and animal health sector, Build Your Firm is proud to announce the launch of VET CPA Association, which is a network of CPA Firms located in North America...
Definition: Niche marketing is defined as channeling all marketing efforts towards one well-defined segment of the population. There is one important thing to understand that ‘niche’ does not exist, but is created by smart...
The restaurant industry is highly competitive, seasonal and restaurant owner-operators regularly face a wide range of complex challenges. To gain additional insight, experienced restaurant owners often align themselves with CPA firms that cater to...
Structuring compensation packages and employer taxing/withholding of clergy/pastoral staff can be a bit tricky since there are several rules that apply to only them and no other employee in the US. First of all;...
About 15 years ago, it was very easy to dominate the internet for lead generation. In fact, it was easy to obtain top placement within Google, Yahoo, Ask and bing. As more accountants eventually...
The transportation industry is enormous and encompasses everything from container ships to Uber to private plane transportation. Whether it’s moving cargo or people by land, air or sea from one point to another. In...
In order for your website to be successful, bring you leads, and grow your practice, it should offer some specific features and tools. Does your website have them? Download the list now.